Demand Generation Specialist, Regional

6 months ago

Kuala Lumpur, Malaysia AirAsia Full time

**SUMMARY**
At Teleport, we’re on a mission to innovate in the traditional cargo and delivery industry. To enable everyone, from single merchants to the largest companies, to move goods and e-commerce anywhere in Southeast Asia. To simply work, like magic. Therefore it’s critical to ensure our demand generation strategy is relevant, driving demand through the implementation of marketing strategies.

We are looking for someone enthusiastic and resilient. As a Demand Generation Specialist, Regional, you will work with a team of 3-4 based out of our office in Wisma Tune, Damansara Heights, KL. You will be expected to be performing this role on a Full-Time basis. The role reports to the Head of Demand Generation, Regional.

**A DAY IN A LIFE**
As a start-up, you can expect your days to be pretty varied. Multitasking is normal, and sometimes, your skills or natural talents will be leveraged to support other business priorities. That said, the bulk of your working hours should involve you having to:

- Lead in brainstorming and crafting Demand Generation playbooks, designed to captivate and resonate with target audiences in both regional and local markets.
- Collaborate with the Commercial team to refine and implement Account-Based Marketing (ABM) strategies, ensuring alignment with business objectives.
- Serve as the primary point of contact for collaboration with external departments, including regional and local market stakeholders, Operations, and the Product team.
- Work closely with the marketing team, including Content Marketing, Brand, PR & Communications, ensuring integrated marketing efforts and seamless lead transition.
- Conduct in-depth market research to inform and shape campaign development.
- Analyse ABM campaign data for ongoing enhancements and strategic improvements.
- Proactively plan future ABM initiatives, staying ahead of market trends and adapting to changes.
- Collaborate on tailoring marketing playbooks for specific regional markets to ensure relevance and effectiveness.

At the onset, you may be culture-shocked working with the Teleport team. To help you adapt better, we would like to share our beliefs on leadership. Put simply, you are a leader, we all are leaders and good leaders:

- Roll up our sleeves as needed, and never delegate work that one would not be willing to do ourselves
- Do what is needed to get things done, as we believe speed is more important than anything else to effect change
- Over-communicate, particularly as we are all quite autonomous
- Take care of our staff, and treat them as they would want to be treated
- Are rigid on goals, but flexible on the details

**SKILLS**
These are minimum-requirement skills and a ‘must-have’ for the role:

- Language Skills: High proficiency in English, both written and verbal.
- Experience in Demand Generation and Market Research: Demonstrated experience in these areas, with a focus on B2B marketing.
- Collaboration and Coordination: Strong ability to work effectively with cross-functional teams, including sales, product development, and other marketing branches.
- Strategic Planning: Proven skills in strategic thinking and planning, essential for developing effective marketing strategies.
- Sales Process Understanding: Basic knowledge of sales processes and cycles, to align marketing strategies with sales objectives.
- Detail-Oriented and Meticulous: Focus on details is crucial, ensuring accuracy and quality in all marketing initiatives.
- Independence: Capable of working independently with mínimal supervision, while also being a team player.
- Specific Marketing Channel Experience: Experience with specific marketing channels such as social media, SEO, SEM, or content marketing.
- Sales Process Understanding: Basic knowledge of sales processes and cycles, to align marketing strategies with sales objectives.
- Data Analysis Skills: Proficiency in data analysis, with experience using data analysis tools and techniques to inform marketing decisions.
- ABM Strategy Execution: Proficiency in executing Account-Based Marketing (ABM) strategies.
- Interpersonal Skills: Strong interpersonal skills, being a people person and an effective team player.
- Resourcefulness: Ability to identify and creatively solve challenges, demonstrating flexibility and adaptability in problem-solving.

**EQUAL OPPORTUNITY EMPLOYER**
Teleport is an Equal Opportunity Employer. All qualified applicants will receive due consideration for employment regardless of race, colour, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy or any other status protected by National Law.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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