Shopper Insights Executive
1 day ago
**Position Snapshot**
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia (Nestle Professional)
Full-time
Bachelor’s Degree
3+ years of experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Shopper Insights Executive to drive shopper centricity among Commercial teams by generating and cascading Shopper Understanding to derive Competitive Advantage within the Category that can be used to drive Channel and Customer Relationships.
**A day in the life of...**
- Responsible for gathering and translating Shopper Insights using available internal & external data sources and developing and executing ad-hoc shopper surveys and in-store shopper observation exercises to validate and understand shopper behaviour
- Responsible for the development of automated insights dashboards for performance tracking across categories, channels and customers
- Responsible for market share reporting on a Corporate, Category and Channel level
- Responsible for category opportunity and trend identification using data from Nielsen, Kantar, Mailertrack etc. including NPD evaluation
- Responsible to advise and direct research agencies to ensure the embedding of Shoppers understanding in the delivery of category presentations
- Responsible to prepare and share relevant and timely shopper insights/trends for Sales team to bring to Customers in forums like T2T/JBP, Business/Category Review and for NPD selling decks
- Assist to develop reporting templates for Channel and Customer reporting on opportunity and gap identification
**What will make you successful**
- Graduate with minimum 3 years working experience in Insights or Market Research with developed competence of one or more of the following data sources (Nielsen Retail Audit, Kantar Shopper Panel, Dunnhumby)
- Management Trainees with academic qualification on shopper marketing/ research and strong analytical skills to interpret multiple sources of market research data eg Nielsen, Kantar, Scan sales.
- Intermediate knowledge of Shoppers and FMCG industry
- Problem-solving attitude, entrepreneurial spirit & Analytical, data driven mindset and detail oriented.
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