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Regional Sales Manager, Asia

1 month ago

Subang Jaya, Malaysia WD-40 COMPANY Full time

Overview:
In this new role we are seeking an influential and collaborative business development leader with experience guiding marketing investment to drive revenue growth and operational excellence of our brands across multiple countries. Your global perspective will support your success in leading strategic initiatives in collaboration with our marketing distributor (MD) partners to expand product distribution, develop key accounts, and implement sales and marketing plans. With a focus on operational excellence and collaboration, you'll have the opportunity to make a significant impact of success across the Asia region.

This role is based in Selangor and requires 50-60% travel.

**Why Apply?**
- **
Strategic Impact**: Join a team where your strategic acumen will be valued and leveraged to drive ambitious growth targets, aligning with our company's objectives.
- ** Leadership Opportunity**: Independent leadership in a pivotal role to shape the success of our multinational operations.
- ** Cross-Functional Collaboration**: Engage in cross-functional collaboration with diverse domestic and international teams, providing you with exposure to various aspects of business operations.
- ** Global Reach**: You will play a pivotal role in driving the company’s growth and success in the competitive global market, expanding your international experience and perspective along the way.
- ** Supportive Environment**: Be part of a supportive and collaborative work environment where your contributions are valued, and your ideas are encouraged. This role is suitable for someone looking to learn and grow rather than all the answers.

**Responsibilities**:
As the Regional Manager, your primary responsibility will be to drive revenue and EBITDA growth in collaboration with our marketing distributors (MDs) by strategically allocating resources to expand product/SKU/NPD distribution, in alignment with our Strategic Growth Drivers. You will be responsible for providing commercial direction and coaching of MDs in the identification of new business development opportunities, new product development, development of Channel Plans, key account management, periodic business review, development of MD sales teams and evaluation and development of 12-month sales and marketing strategies/plans to achieve goals.

**Marketing**
- Oversee the development of distributor Annual Marketing Plans ensuring the plan is relevant to each market’s stage of development and within corporate policy and brand guidelines.
- Provides direction to and solicits inputs from MD and marketing team in the alignment of plans and resource allocation.
- In cooperation with Marketing Distributors and internal marketing team, increase end-user brand awareness through specific awareness programs (POP, POS, collateral, digital, etc.) and expand distribution.
- Oversee the implementation of agreed country-specific marketing plans by conducting regular market surveys/visits in partnership with the MD team to ensure execution of plan is on time and in full (OTIF).

**Sales**
- Partner with MD in the development of annual P&L.
- Develop and maintain close working relations with MD’s management, sales and support staff. Provide appropriate coaching, training and motivation to enhance the productivity and skills of the MD team.
- Partner with MD to identify and develop customer, channel and geographical growth plans and programs.
- Provide MD with key account management support.
- Identify and coordinate new product introduction from the Company’s portfolio in markets where relevant opportunities exist.
- Review and prepare the MD annual contract for General Manager sign-off.

**Planning & Reporting**
- Closely manage MD forecast, taking into consideration inventory and supply chain architecture.
- Monitor local sales and stock holding trends using Marketing Distributors Monthly Reports and WD-40 Company’s internal data. Subsequently review, amend and maintain Monthly Order Forecasts, ensuring that forecasts optimizes resource allocation, EBITDA and revenue attainment.
- Provide on time and complete monthly and quarterly reporting.

In addition to the aforementioned responsibilities, you may also oversee contract management and coordinate concentrate sales to identified licensing customers. You will collaborate closely with the Regional Director and/or brand/IP enforcement partners, facilitating data gathering and resolution of legal and intellectual property (IPR) matters. Furthermore, you will play a pivotal role in conducting initial due diligence, selecting, and evaluating new country Distributors in accordance with the Asia MD selection process, thereafter providing recommendations to the Regional Director and Asia Pac Management.

Qualifications:

- Minimum of 5 years of identifying, closing, and managing International Key Accounts and successful management experience overseeing Marketing Distributors.
- Demonstrating a record of achieving ambitious growth

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