Online Trade Activation Manager

3 weeks ago

Petaling Jaya, Malaysia L'Oreal Full time

**Who is L’Oréal?**

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

**Why join us?**

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

**What will you do? As the Online Trade Activation Manager**:
**Key Job Accountabilities**:

- To increase company sales by generating specific activities for key online retailers through leveraging global brand position and category drivers levers as per guidelines.
- This role exists to assist and support sales and marketing functions and associated business matters in Malaysia.
- Drive shopper / consumer insight and develop online shopper marketing strategies and drive the go-to-market plans for online channels.
- Develop and execute trade marketing plans in line with sales and marketing objectives and manage trade marketing budget and commercial targets.
- Identify opportunities at key trade moments to deliver retailer and consumer centric initiatives using consumer and shopper insights.
- Lead and implement channel specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful SIS campaigns in collaboration with marketing and sales teams
- Coordinate with vendors on execution of in-store activation and visuals development, and implementation in full and on time.
- Participate in key retailer meetings with relevant account teams to ensure smooth progress on all trade plans and update the brand business unit in a timely manner.

**You’re The Perfect Match If**:

- You have at least 4 years of experience as Marketing Professional within competitive, dynamic industries, where power brands are part of your everyday work.
- Have knowledge of beauty industry landscape and trends, and stay up to date with market, consumers, and competitors.
- A strong passion in digital knowledge
- Have proven track of records in running marketing campaigns / projects independently and influencing brand’s performance.
- Have practical experience of MS Office use
- Have knowledge of market, consumer and brands and love building on categories shopper insights

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