Trade Marketing Executive

3 days ago

Petaling Jaya, Malaysia L'Oreal Full time

**Responsibilities**:

- Assisting the Trade Activation Manager in executing the brands' annual marketing plans that deliver category, brand and channel growth in line with marketing strategies.
- Serving as a bridge between Commercial, Branding, Supply Chain and other departments in order to optimize key business opportunities.
- Collaborating with internal and external stakeholders to conduct trade activities eg. Retailers, Agencies, Brand Partners and Floor Staff.
- Creative collaboration with brand partners to facilitate retail activities.
- Effectively planning and implementing trade and retail events in-stores to drive consumer footfall, traffic and engagement.
- Proactively contributing fresh ideas and coordinate related marketing materials for brands' ecommerce.
- Developing in-store communications and ensuring merchandising is according to brand guidelines.
- Managing A&P planning to ensure optimum ROI and meeting the company's objectives.
- Data analyzes
- Preparing bi-monthly report to identify issue & opportunity and make countermeasure on proposal.

**Requirements**:

- Bachelor Degree in Marketing, Business Management, Mass Communication, PR or any related field.
- At least 2 years proven experience, ideally in either in a multinational / FMCG / e-commerce / Retail / merchandising or health & beauty company.
- Experiences and exposure in trade marketing and/or brand marketing.
- Creative with strong Problem Solving & Analytical skills (Excel and PowerPoint).
- Competent in MS Office (Excel and PowerPoint).
- Good presentation and communication ability.
- Able to liaise with all level of people internally and externally.
- Able to work under pressure and tight deadlines.
- Proficient in English and Mandarin preferably.
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