Manager, Ancillary Revenue

6 months ago


Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**:

- Senior Manager, RM Systems & Business Intelligence

**Role Purpose**:

- Drive core ancillary revenue growth by implementing the ancillary revenue strategy across all customer touch-points, champion new market relevant products and improve customer performance experience in existing/new onboard ancillary products.

**Key Accountability**:

- Be the primary point-of-contact for core ancillary revenue related matters for key ancillary products namely onboard Seat Selection, Prepaid Baggage, Wifi, Excess Baggage and Packs including matters concerning financial reports, customer satisfaction, technical availability, marketing and commercial/contractual matters. Scope also includes all matters concerning external vendor management.
- Analyse all available data points to pick up on opportunities, gaps, leakages and other relevant information related to the performance of each ancillary product by tracking market developments, continuosly benchmarking competitors offerings, etc.
- Monitor and report monthly core ancillary revenue stream and expenses against budget
- Coordinate staff training, especially frontliners, in the rollout of new ancillary productsa as well as initiatives to improve the delivery and efficiency of the product execution. Scope also includes marketing and sales related to the product
- Build an optimisation strategy through personalization, testing and targeting approach and execute timely as a project timeline.

**Qualifications & Working Experience**:

- Degree in Marketing, Business, Finance, Hospitality, Numerical discpline (e.g. Economics), Science & Information Technology and/or business degree and/or diploma
- 7 years working experience in Commercial, Sales & Marketing related roles with PnL responsibility.

**Skills & Knowledge**:

- Project Management Experience in the implementation of new products from initial financial projection to engagement with 3rd party vendors and finally execution on the ground.
- Managerial experience leading cross functional internal team and external vendors.
- Utilise existing research, surveys, insights and data to respond as closely as possible to customer demands and market trends.
- Good understanding of mobile and web usability, general Information Architecture principles and how to merchandise airline/travel products online (desktop and mobile)

**Key Challenges**:

- Overcoming process and systems limitations in implementing ancillary products
- Manage implementation of ancillary revenue initiatives across functional teams



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