Brand Manager
5 months ago
**Main responsibilities**:
Supporting the Marketing Manager and the Senior Brand Manager on overall brand management, to ensure the achievement of pre-determined profit, volume, market share and equity objectives of focus brand.
**Experience/Criteria**:
- Brand Management & Development
- Responsible for supporting the Marketing Manager with the development of the 1 & 3 years brand plan for key brand(s) in line with the broader HMB portfolio strategy
- Responsible for supporting the Marketing Manager on the implementation of (3) year brand plan, ensuring achievement of jobs to be done, whilst ongoing optimising ROI in line with zero based budget throughout the year
- Help define, review and commercialise the brand positioning for local and global brands
- Incorporate Heineken Methodologies & training to ensure a consistent approach
- Develop identified NPD and innovation opportunities
- Set clear and concise guidelines for brand use in channel and ensure sign off processes are adhered to
- Responsible for the implementation of current year brand plan ensuring achievement of jobs to be done and in line with Zero based budget
- Maximize ROI on jobs to be done by owning and executing specific big bangs in the brands year plan
- **Internal visibility and leadership**
- Demonstrate behaviours that are consistent with company vision, purpose, values and culture that contribute to HMB's total marketing team effectiveness
- Effective communication to facilitate support from all internal stakeholders for brand initiatives
- Co-writing of monthly and quarterly reports for your brand, including corrective actions
- Develop own functional and leadership competencies and skills, with reference to HMB guidelines and as per description in PDP
- Coach and groom subordinates for future development and growth
- **Communication Strategy**
- Together with the Marketing Manager and the Senior Brand manager, develop and initiate the brand activations based on the big idea. Focus on 360o activation; with BTL, digital activation and experiential at the heart and all to be based on consumer insights
- Implement Media Plan and project plans on time in full with in cooperation with Marketing Manager/Senior Brand Maner
- Responsible for day to day agency relationships and supporting the Marketing Manager with the yearly agency reviews
- Lead, Monitor and optimise activity of your big bang/activities and adjust where needed to improve ROI
- Measure the activity performance of your brand with relevant brand trackers and provide corrective action when necessary
- **Others**
- Channel and Innovation strategy/launch
- Sponsorship/Promotion/Events management
- Personal development (Career development, SMART KPI settings, etc)
**Key Accountabilities**:
- Accountable for delivering agreed AOP, encompassing:
- Annual VOL/Revenue and profitability
- Market/Value share
- Marketing Budget ROI
- GPnet
- Brand equity KPIs
**Unique Selling Points**:
- Exposure to full commercial and organization as custodian of brand/products launched
- Great development in ATL and BTL, especially in consumer events/activation which are much more pravelent and advanced vs cross categories
- Career development in cross market opportunities
-
Brand Manager
6 months ago
Petaling Jaya, Malaysia TMSPARK BIO SDN. BHD. Full time**Brand Manager** **Responsibilities**: - Develop and execute innovative brand strategies to enhance brand awareness and equity. - Collaborate with cross-functional teams to ensure brand consistency across all marketing and communication channels. - Conduct market research to identify trends and opportunities, and adjust brand strategies accordingly. -...
-
Brand Manager
5 months ago
Petaling Jaya, Malaysia PositiveLinks Asia Full timeSalam Sejahtera sekalian! Marketing Wizard Wanted! Unleash your expertise in the FMCG Beauty and Cosmetic sector! Create awesome campaigns to make our brand loved. Master budgets, pricing, and teamwork for brand fame. Find secret ways to make our brand super popular. Cast spells for irresistible experiences in beauty/makeup. Try bold new tricks, keep our...
-
Brand Manager
5 months ago
Petaling Jaya, Malaysia Nestle Operational Services Worldwide SA Full time**Position Snapshot**: Location: Petaling Jaya, Selangor, MY Company: Nestlé Malaysia (Wyeth Infant Nutrition) Full-time Bachelor’s Degree 6+ years of experience ***: **Position Summary**: Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, weare a human environment - passionate people driven by the...
-
Brand Manager
5 months ago
Petaling Jaya, Malaysia Nestle Operational Services Worldwide SA Full time**Position Snapshot** Location: Petaling Jaya, Selangor, MY Company: Nestlé Malaysia (Food) Full-time 6+ years experience **Position Summary** Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, weare a human environment - passionate people driven by the purpose of enhancing the quality of life...
-
Brand Manager
5 months ago
Petaling Jaya, Malaysia Hiredly X Full timeRole Purposes - This role will require the capability to effectively manage the assigned category segment by leading brand development plan and strategy, revenue growth management strategy, research and insights, exploring future category opportunities and integrated marketing communication activation which aligned with total company growth objectives and...
-
Manager, Brand Marketing
5 months ago
Petaling Jaya, Malaysia Pizza Hut Restaurants Sdn Bhd Full timeJob Summary - A marketing and business strategist, you will drive the penetration, transaction and profitable sales to Pizza Hut by targeting key usage occasion (Branded Segment). You will develop a clear branded proposition and bring it to live through the right product, packaging, pricing, menu, experience and communications (across all ordering channels...
-
Brand Manager
5 months ago
Petaling Jaya, Malaysia Heineken Full timeResposibilities: - Responsible for assisting the Brand/Senior Brand Manager with the implementation of the annual brand plan ensuring achievement of jobs, whilst optimizing ROI in line with jobs and adopt zero-based budgeting throughout the year. - Implement and measure brand activities with full compliance as per the Annual plan/GAME Plan under the...
-
Brand Marketing Manager
5 months ago
Petaling Jaya, Malaysia Beaumedic Aesthetic (M) Sdn Bhd Full time**Job Summary**: As the Brand Marketing Manager, you will be responsible for developing and implementing strategic marketing plans to enhance the brand's visibility, reputation, and market share. Your primary focus will be on creating cohesive brand messaging across various channels to effectively reach and engage target audiences. You will collaborate...
-
Brand Manager
5 months ago
Petaling Jaya, Malaysia Nestle Operational Services Worldwide SA Full time**Position Snapshot** Location: Petaling Jaya, Selangor Company: Nestlé Malaysia Type of contract: Permanent **Position Summary** Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing...
-
Brand Manager
5 months ago
Petaling Jaya, Malaysia Neutrovis Full timeYour day-to-day revolves around: - Planning and implementing brand building activities to meet project new launches, relaunches and marketing campaigns; - Assisting the BU Head in developing channels to address targeted audience; - Formulating 360 marketing strategies, new product developments and the assigned brand’s A&P budget; - Category analysis on...
-
Assistant Brand Manager
5 months ago
Petaling Jaya, Malaysia Nestle Operational Services Worldwide SA Full timeLocation: Petaling Jaya, Malaysia Company: Nestlé Malaysia (Harvest Gourmet) Full-time bachelor’s degree 4+ years of experience **Position Summary** As an Assistant Brand Manager, you are required to be an integral part of the Harvest Gourmet business team contributing to the development of the business strategy, and implementation of brand marketing...
-
Brand Manager
5 months ago
Petaling Jaya, Malaysia Abbott Laboratories Full time**Major Duties and Responsibilities** - Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio. - Develop portfolio selling for the therapeutic area, aligning the brands, and enabling the sales team to meet sales/market share targets. - Build a strong multi-channel engagement plan to maximize opportunities...
-
Brand Manager
6 months ago
Petaling Jaya, Malaysia Abbott Laboratories Full time**Major Duties and Responsibilities** - Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio. - Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets. - Build strong multi-channel engagement plan to maximize opportunities across...
-
Assistant Brand Manager
5 months ago
Petaling Jaya, Malaysia Beiersdorf Full timeRole Purpose - Effectively execute plans on the assigned category segment by strong follow up on brand development plan and strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives...
-
Recruitment and Employer Branding Manager
5 months ago
Petaling Jaya, Malaysia Continental Full timeYour tasks Responsible for Talent Acquisition and Employer Branding for Tires Malaysia. Part of the responsibility is to coordinate recruitment & employer branding standards at country level too. He/she ensures talent acquisition strategy and ensures high quality, efficient and effective delivery of all services in scope and continuously improves service...
-
Brand Manager
6 months ago
Petaling Jaya, Malaysia Kimberly-Clark Full time**Your Job**: In your **Brand Manager - Family Care** **role, you’ll help us deliver better care for billions of people around the world. **About Us**: People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby...
-
Brand Manager
6 months ago
Petaling Jaya, Malaysia Kimberly-Clark Full time**Brand Manager - Family Care** **Your Job** You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and...
-
Brand Specialist
5 months ago
Petaling Jaya, Malaysia IT Business Solutions Sdn Bhd Full timeMandatory Requirements: Brand Specialist that comes from Carsome, Lazada, Shopback, Grab where the environment is equally as fast paced and agile as per Client **Responsibilities /Accountabilities** - To assist Brand Lead in driving each market segment (youth/family/business) and support the overall brand strategy and portfolio management - To integrate a...
-
Brand Executive
5 months ago
Petaling Jaya, Malaysia Elabram Systems Sdn Bhd Full timeReporting to Brand Manager. - Working closely with the Brand Manager on the planning and budgeting for the yearly marketing calendar of activities. - Assisting an effective and creative marketing launch plan that is aligned with the overall brand vision and market positioning for the brand to achieve short and long-term brand marketing objectives. -...
-
Brand Manager
6 months ago
Petaling Jaya, Malaysia Abbott Laboratories Full time**Major Duties and Responsibilities** - Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio. - Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets. - Build strong multi-channel engagement plan to maximize opportunities across...