Tiktok Shop

5 months ago

Kuala Lumpur, Malaysia TikTok Full time

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

**Role & Responsibility**:
1. Social Strategy
- Develop and execute social media strategies, content marketing strategies to enhance brand awareness and drive engagement across TikTok Shop own platforms including but not limited to: ideating, planning, and owning content, as well as strategising, create and curate high-quality, relevant content tailored to B2B audiences. To build an integrated approach in developing various content marketing formats across channels; Manage and be the social advocate for TikTok Shop's 2B social platforms
- Strategise and coordinate with external agencies and vendors as needed to support marketing initiatives.
- Analyze social media metrics to track performance, identify trends, optimize campaigns and monitor social media channels for engagement opportunities
- Develop, execute, and optimize paid social media advertising campaigns to achieve specific marketing goals. Understanding of paid social ads is an added advantage

2. Brand Stewardship + Marketing
- Develop and implement comprehensive brand strategies aligned with business goals, ensuring a strong and consistent brand presence to increase brand awareness and customer engagement.
- Develop and implement Brand Marketing strategies across different amplification channels to drive and build brand credibility and awareness.
- Oversee the creation of compelling and on-brand content across multiple platforms, from digital realms to traditional print, establishing a cohesive brand voice that resonates with the 2B market.
- Ensure consistency in messaging and visual identity in all communication materials
- Establish and maintain brand guidelines, ensuring all internal and external stakeholders adhere to brand standards.
- Attention to detail: have a keen eye for detail to ensure that all marketing materials are accurate, on-brand, and free of errors
- Collaborate with creative teams and agencies to develop impactful campaign assets
- Plan and execute integrated marketing campaigns to enhance brand awareness and engagement
- Have knowledge with budget management and forecasting

3. Monitoring and Analysis
- Analyze social media metrics to track performance, identify trends, optimize campaigns and monitor social media channels for engagement opportunitie
- Analyze, research and understand industry trends, consumer behavior, and competitive landscapes
- Monitor brand performance, track key performance indicators (KPIs), and analyze market trends to identify opportunities for improvement

4. Collaboration
- Forge strong partnerships with the seller teams, creator team, sales teams, and other departments, aligning brand strategies with overarching business objectives to drive collective success.
- Work cross-functionally with internal stakeholders such as seller, merchant, and creator management team to identify marketing needs of each campaign and develop effective and creative marketing plans accordingly;
- Cultivate relationships with external partners, agencies, and influencers, leveraging their expertise and networks to amplify our brand reach and influence.
- Continuous learning: committed to ongoing learning and staying up-to-date with the latest marketing trends and best practices

**Qualifications**:
Minimum Qualifications
- Proficiency in media planning & digital marketing
- Proven experience in creating compelling and on-brand content across various media platforms

Preferred Qualifications
- Minimum 5 years of experience in Marketing or Digital Marketing
- Bachelor degree in Business Management or Marketing Communication

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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