Marketing Channel Manager

4 days ago


Petaling Jaya, Selangor, Malaysia GrabTaxi Holdings Pte. Ltd. Full time
About the Role
We are seeking an experienced Digital Marketing Optimization Specialist to join our Performance Marketing Team. As a key member of the team, you will be responsible for driving business growth through effective channel optimization and automation. Your primary focus will be on managing paid channels, developing go-to-market strategies, and analyzing channel performance to improve landing pages and ad content.

Key Responsibilities:
  • Manage paid channels to support platform MAU and user growth for Omnicommerce.
  • Lead channel integration and progress with Product/Tech/Analytics teams.
  • Analyze channel performance to set strategies and improve landing pages and ad content.
  • Perform heavy A/B testing to improve channel CTR and conversions.
  • Collaborate with user growth, branding, commercial, campaign, and other departments.
  • Develop and implement media investment guidelines for marketing campaigns.
  • Create a data-led approach across paid and non-paid channels.
  • Track performance and provide optimization recommendations.
  • Deliver post-campaign analysis and create internal materials for regional knowledge building.


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