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Visionary Marketing Leader

2 months ago


Kuala Lumpur, Kuala Lumpur, Malaysia respond Full time
About the Role

We are seeking a highly skilled and experienced Marketing Leader to join our team at Respond. As the Head of Marketing, you will be responsible for developing and executing innovative marketing strategies that drive business growth and customer acquisition.

Key Responsibilities
  1. Strategic Leadership: Develop and execute comprehensive marketing plans that align with the company's overall business objectives.
  2. Team Leadership: Lead and manage a high-performing marketing team, providing guidance, mentorship, and resources to ensure success.
  3. Cross-Functional Collaboration: Partner with sales, product, and customer success teams to ensure cohesive marketing strategies that drive business results.
  4. Data-Driven Insights: Utilize data and customer insights to inform marketing strategies, measure effectiveness, and optimize resource allocation.
  5. Executive Reporting: Provide regular updates to the executive team on marketing performance, key metrics, and market trends.
  6. Brand Management: Oversee brand development, ensuring consistent and compelling messaging that enhances brand equity.
  7. Market Research: Conduct thorough market research to uncover new opportunities and stay ahead of industry trends.
  8. Public Relations: Develop and execute impactful PR strategies that position the company as a thought leader in the industry.
  9. Thought Leadership: Establish the company as a leader in the industry through content marketing and participation in industry events.
Requirements
  1. Proven Experience: Minimum 5 years of experience in a senior marketing role, preferably in a B2B SaaS company.
  2. Strategic Thinking: Strong strategic thinking and leadership skills, with the ability to develop and execute comprehensive marketing plans.
  3. Marketing Expertise: Deep understanding of digital marketing, branding, customer acquisition, and marketing technology.
  4. Analytical Skills: Excellent analytical skills, with the ability to utilize data to drive marketing decisions.
  5. Communication Skills: Strong communication and interpersonal skills, with the ability to lead cross-functional teams.
  6. Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.