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Global Marketing Manager

1 month ago

Kuala Lumpur, Kuala Lumpur, Malaysia Duhani Capital Full time
Job Title: Global Marketing Manager

As a key member of our team at Duhani Capital, you will play a crucial role in leading our digital marketing efforts. Your primary focus will be on overseeing our overall digital strategy, with a major emphasis on planning and optimizing pay-per-click campaigns across various digital marketing channels.

Key Responsibilities:
  • Develop and Implement Digital Strategy: Collaborate with our Marketing Director and HQ to develop an overall media buying strategy and plans.
  • Manage Pay-Per-Click Campaigns: Optimize pay-per-click campaigns across different digital marketing channels, including Google Ads, Apple Search Ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360.
  • Lead SEO Roadmap: Manage the development and execution of the SEO roadmap and lead technical SEO and offsite SEO initiatives with the support of SEO contractors.
  • Conduct Research and Analysis: Conduct research and analysis to determine the most effective optimization opportunities and tactics.
  • Report on SEO Performance: Analyze and report on SEO performance, including full funnel metrics - from rankings and impressions through to signups and revenue.
  • Test and Identify New Traffic Channels: Test and identify new traffic channels.
  • Execute Performance Campaigns: Execute performance campaigns from account setup, strategy development, to reporting.
  • Set Up Basic Tracking: Set up basic tracking and pixel implementation.
  • Follow Channel Best Practices: Follow channel best practices for campaign setup, targeting, and creative/ad copy.
  • Manage Campaign Budgets: Manage campaign budgets to achieve department ROI targets.
  • Monitor Performance: Use dashboards to monitor performance and extract actionable insights for optimization.
  • Ensure Accurate Tracking: Ensure accurate tracking and reporting of campaign data.
  • Stay Up-to-Date: Stay up to date with industry trends globally.
  • Present ROAS: Present ROAS to stakeholders on a weekly or bi-weekly basis.
Requirements:
  • Minimum 5 Years of Experience: Minimum 5 years of experience in media buying/user acquisition/performance marketing.
  • Minimum 2 Years of Experience in FX Industry: Minimum 2 years of experience in the FX industry.
  • Experience with SEO and Digital Marketing Channels: Experience with SEO, Google Ads, Apple Search Ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360.
  • Fundamental Understanding of Attribution Models: Fundamental understanding of attribution models (Last-Click, Floodlight, Engaged-view, Enhanced conversions, CAPI/S2S).
  • Experience with Campaign Manager 360: Experience with Campaign Manager 360 for WEB and APP flow.
  • Experience in Metric-Driven Role: Experience in a metric-driven role focused on ROI.
  • Highly Analytical and Data-Driven: Highly analytical and data-driven with a keen eye for detail.
  • Understanding of Creative Optimization: Understanding of creative optimization and what makes an engaging ad.
  • Experience with Data Studio and Other Tools: Experience with Data Studio, Apps flyer, SEO, SEMrush, ahrefs, Similarweb, Google Search Console, and Google Analytics.
  • Vital Planning and Optimization Skills: Vital planning and optimization skills, including experience launching and optimizing advertising campaigns.
  • Good Budget Management: Good if have handled budget over 1 million USD.
  • Familiarity with Digital Workflow Automation: Familiarity with digital workflow automation.
  • Ability to Work in Agile Environment: Ability to work in an agile environment.
  • Good Communication Skills: Must be able to communicate fluent English.
  • Willingness to Base in Malaysia: Must be willing to base in Malaysia.
  • Malaysian Nationality Preferred: Malaysian nationality will be prioritized are preferred.

Benefits:
Medical Insurance
Annual Holidays Package
Professional Development Plans
Gym membership