Global Marketing Manager
4 weeks ago
Job Title: Global Marketing Manager - Digital Strategy Lead
About the Role:
We are seeking a highly skilled Global Marketing Manager to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive digital strategy that drives business growth and revenue.
Key Responsibilities:
- Develop and execute a digital marketing strategy that aligns with our business objectives.
- Manage and optimize pay-per-click campaigns across various digital marketing channels.
- Lead the development and execution of our SEO roadmap and technical SEO initiatives.
- Conduct research and analysis to determine the most effective optimization opportunities and tactics.
- Analyze and report on SEO performance, including full funnel metrics.
- Test and identify new traffic channels.
- Execute performance campaigns from account setup to reporting.
- Set up basic tracking and pixel implementation.
- Manage campaign budgets to achieve department ROI targets.
- Use dashboards to monitor performance and extract actionable insights for optimization.
- Ensure accurate tracking and reporting of campaign data.
Requirements:
- Minimum 5 years of experience in media buying/user acquisition/performance marketing.
- Minimum 2 years of experience in the FX industry.
- Experience with SEO, Google Ads, Apple Search ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360.
- Fundamental understanding of attribution models.
- Experience with Campaign Manager 360 for WEB and APP flow.
- Experience in a metric-driven role focused on ROI.
- Highly analytical and data-driven with a keen eye for detail.
- Understanding of creative optimization and what makes an engaging ad.
- Experience with Data Studio, Apps flyer, SEO, SEMrush, ahrefs, Similarweb, Google Search Console, and Google Analytics.
- Vital planning and optimization skills, including experience launching and optimizing advertising campaigns.
- Good if have handled budget over 1 million USD.
- Familiarity with digital workflow automation.
- Ability to work in an agile environment.
- Good to have Firebase experience.
- Must be able to communicate fluent English.
- Must be willing to base in Malaysia.
- Malaysian nationality will be prioritized are preferred.
What We Offer:
- Medical Insurance
- Annual Holidays Package
- Professional Development Plans
- Gym membership
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