Global Marketing Manager

4 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Duhani Capital Full time

Job Title: Global Marketing Manager - Digital Strategy Lead

About the Role:

We are seeking a highly skilled Global Marketing Manager to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive digital strategy that drives business growth and revenue.

Key Responsibilities:

  • Develop and execute a digital marketing strategy that aligns with our business objectives.
  • Manage and optimize pay-per-click campaigns across various digital marketing channels.
  • Lead the development and execution of our SEO roadmap and technical SEO initiatives.
  • Conduct research and analysis to determine the most effective optimization opportunities and tactics.
  • Analyze and report on SEO performance, including full funnel metrics.
  • Test and identify new traffic channels.
  • Execute performance campaigns from account setup to reporting.
  • Set up basic tracking and pixel implementation.
  • Manage campaign budgets to achieve department ROI targets.
  • Use dashboards to monitor performance and extract actionable insights for optimization.
  • Ensure accurate tracking and reporting of campaign data.

Requirements:

  • Minimum 5 years of experience in media buying/user acquisition/performance marketing.
  • Minimum 2 years of experience in the FX industry.
  • Experience with SEO, Google Ads, Apple Search ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360.
  • Fundamental understanding of attribution models.
  • Experience with Campaign Manager 360 for WEB and APP flow.
  • Experience in a metric-driven role focused on ROI.
  • Highly analytical and data-driven with a keen eye for detail.
  • Understanding of creative optimization and what makes an engaging ad.
  • Experience with Data Studio, Apps flyer, SEO, SEMrush, ahrefs, Similarweb, Google Search Console, and Google Analytics.
  • Vital planning and optimization skills, including experience launching and optimizing advertising campaigns.
  • Good if have handled budget over 1 million USD.
  • Familiarity with digital workflow automation.
  • Ability to work in an agile environment.
  • Good to have Firebase experience.
  • Must be able to communicate fluent English.
  • Must be willing to base in Malaysia.
  • Malaysian nationality will be prioritized are preferred.

What We Offer:

  • Medical Insurance
  • Annual Holidays Package
  • Professional Development Plans
  • Gym membership


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