Senior Marketing Manager

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia HH Korean Language Center Full time

About Our Team

At HH Korean Language Center, we're passionate about delivering exceptional Korean language education in Malaysia. We're looking for an ambitious Sales and Marketing Lead to propel student recruitment, enhance brand presence, and design impactful marketing initiatives.

This role provides a unique opportunity to shape marketing strategies, define our creative direction, and execute campaigns that drive business growth.

  • Full-Time Employment Opportunity
  • Competitive Salary Range: RM4,600 – RM5,000 (dependent on experience)
Key Responsibilities

Performance Marketing

  • Design and execute paid advertising campaigns across various digital platforms to optimize ROI.
  • Analyze essential metrics (CPC, CTR, conversions) and continually refine strategies for enhanced results.

Campaign Management

  • Develop and manage comprehensive marketing campaigns for student acquisition, engagement, and brand awareness.
  • Plan and execute offline & online promotional events, workshops, and collaborations to increase visibility and lead generation.
  • Coordinate cross-functional efforts with internal teams and external partners to ensure seamless execution.

Brand Strategy

  • Lead brand positioning and messaging to differentiate HH Korean Language Center in the market.
  • Develop and implement creative storytelling strategies to enhance customer engagement.
  • Stay ahead of industry trends and competitor strategies, bringing fresh ideas to elevate the brand.

Content Development

  • Oversight and creation of high-quality social media content, posters, announcements, email newsletters, and video marketing resonating with target audiences.
  • Maintain a consistent brand voice across all platforms, aligning with business objectives.
  • Optimize content for SEO and engagement while managing content calendars.

Project Management

  • Efficient resource planning and allocation to maximize reach and impact.
  • Oversee multiple projects simultaneously, ensuring timely delivery and quality execution.
  • Monitor expenditures and analyze ROI to inform data-driven recommendations.
  • Development and implementation of sales strategies to increase student enrollments for Korean language courses.
  • Nurturing relationships with corporate partners, schools, and community groups to drive referrals and collaborations.
  • Tracking sales performance metrics and refining strategies to improve conversion rates.


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