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Product Growth Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia BASF Full time

We are BASF, a pioneer in creating chemistry for a sustainable future. Our Global Digital Services team drives innovation through technology and collaboration. As a Digital Product Owner, you will play a crucial role in shaping our digital products.

About Your Role

  • You will be responsible for managing the development and implementation of digital products that enhance farmer engagement and improve our marketing infrastructure.
  • Your expertise will guide product teams in developing features that meet business needs and customer expectations.
  • In this role, you will serve as the interface between business users and IT, ensuring clear communication and goal alignment.
  • You will focus on value creation, driving growth, and enhancing customer satisfaction.

Main Areas of Focus

  • Lead the development of grower apps designed to boost farmer engagement through loyalty programs.
  • Oversee regional implementation of digital marketing tools, including CMS and Salesforce Marketing Cloud, working closely with local business teams.
  • Collaborate with cross-functional teams to ensure seamless integration and functionality of digital products.
  • Define and prioritize product features based on business needs and customer feedback.
  • Maintain a product roadmap aligned with overall business objectives.

Your Background

  • Bachelor's degree in Marketing, Business, IT, Agronomy, or a related field.
  • At least 5 years of experience in Sales & Marketing roles.
  • Experience in the Agchem industry is a plus.
  • Proven track record of leading successful projects and commercial teams.