International Marketing Director for Educational Institution

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Talent Recruit Full time
About Talent Recruit

We represent our client, a leading educational institution in Kuala Lumpur, seeking an experienced professional to fill the role of General Manager for their International Marketing department.

Job Overview

This senior leadership position involves overseeing international recruitment strategies, developing market analysis, and executing plans for growth. The ideal candidate will have expertise in effective recruitment tactics, relationship building, and strategic planning.

Responsibilities
  • Strategic Planning & Market Development:
    • Develop and execute long-term strategic plans for international recruitment, including market analysis and targeted growth strategies.
    • Identify and prioritize key international markets for recruitment efforts, aligning strategies with the institution's enrolment goals and broader internationalization objectives.
    • Lead the creation of innovative marketing and recruitment campaigns tailored to diverse international student demographics.
    • Develop KPIs for international recruitment initiatives, monitor progress, and adjust strategies to meet or exceed targets.
  • Administrative Management:
    • Oversee the application and admissions process for international students.
    • Advise prospective and admitted students on visa application processes, immigration policies, and compliance requirements.
    • Develop and maintain resources and materials to guide international students through immigration complexities.
    • Partner with legal, compliance, and regulatory teams to stay updated on changing immigration laws and policies.
    • Ensure operational excellence and maximize organizational resources.
  • Financial Management:
    • Provide guidance on yearly financial budgeting and oversee preparations.
    • Shared accountability for profit and loss.
    • Guide international students on available scholarships, grants, and financial aid options.
    • Advocate for targeted scholarships and financial aid initiatives.
  • Relationship Management & Partner Engagement:
    • Build and maintain strong relationships with international education agents, high schools, universities, and government organizations.
    • Serve as the primary liaison for strategic partnerships, maintaining regular contact and collaboration.
    • Represent the institution at international recruitment fairs, webinars, and events, showcasing offerings to prospective students and partners.
    • Engage with internal stakeholders, including admissions, academic departments, and student services.
    • Manage stakeholder expectations and operate within broad policies.
    Requirements
    • Bachelor's Degree in Business Administration, International Business, Marketing, or a related field.
    • 15 years in a top management or leadership role with 5-7 years of experience in student recruitment, admissions, international education, or a related field.
    • Experience in developing and implementing strategic plans for international recruitment.
    • Expertise in effective recruitment strategies and tactics for attracting international students.
    • Excellent ability to build and maintain relationships with diverse groups of people.
    What We Offer
    • A competitive remuneration package, including basic salary and allowances.
    • Contract employment with opportunities for growth and development.


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