International Marketing Director for Educational Institution

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Talent Recruit Full time

About our Client:

We are representing a leading Educational institution in Kuala Lumpur to source a highly qualified candidate to fill the role of International Marketing Director for their International Marketing department.

Job Responsibilities:

Strategic Planning & Market Development:

  • Develop and execute a long-term strategic plan for international recruitment, including market analysis, segmentation, and targeted growth strategies
  • Identify and prioritize key international markets for recruitment efforts, aligning strategies with the institution's enrolment goals and broader internationalization objectives.
  • Lead the creation of innovative marketing and recruitment campaigns tailored to the unique needs and preferences of diverse international student demographics.
  • Develop key performance indicators (KPIs) for international recruitment initiatives, monitor progress, and adjust strategies to meet or exceed targets.

Administrative Management:

  • Oversee the application and admissions process for international students
  • Advise prospective and admitted students on visa application processes, immigration policies, and compliance requirements
  • Develop and maintain resources and materials to guide international students through the complexities of immigration and visa requirements
  • Partner with legal, compliance, and regulatory teams to stay up-to-date on changing immigration laws and policies
  • Full accountability for maximizing organizational resources & operational excellence

Financial Management:

  • Provide and oversee the preparations and recommendations regarding yearly financial budgeting
  • Shared accountability for profit & loss.
  • Provide guidance to international students on available scholarships, grants, and financial aid options
  • Advocate for the development of targeted scholarships and financial aid initiatives

Relationship Management & Partner Engagement:

  • Build and maintain strong relationships with international education agents, high schools, universities, and government organizations
  • Serve as the primary liaison for strategic partnerships, maintaining regular contact and collaboration with partners
  • Represent the institution at international recruitment fairs, webinars, and other events, showcasing the institution's offerings to prospective students and partners.
  • Actively engage with internal stakeholders, including admissions, academic departments, and student services
  • Manage stakeholder expectations
  • Operate within broad policies
  • Regional economic and political shifts
  • Adapting to fluctuating immigration regulations

Job Requirements:

  • Bachelor's Degree in Business Administration, International Business, Marketing or a related field.
  • 15 years in a top management or leadership role with 5 - 7 years of experience in student recruitment, admissions, international education, or a related field
  • Experience in developing and implementing strategic plans for international recruitment
  • Expertise in effective recruitment strategies and tactics for attracting international students
  • Excellent ability to build and maintain relationships with diverse groups of people

Job Details:

  • Estimated salary: RM180,000 - RM220,000 per annum (including allowances)
  • Contract employment

This is an exciting opportunity to lead the International Marketing department of a reputable Educational institution in Kuala Lumpur. If you have a proven track record in strategic planning, market development, and relationship management, we encourage you to apply.



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