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Assistant Director of Marketing for Southeast Asia

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia PT Mitrausaha Indonesia Grup Full time

As a Senior Executive/Assistant Marketing Manager, Payments at Funding Societies | Modalku, you will be responsible for designing and implementing campaigns across the full marketing mix for the payments business under our CardUp entity. The focus is on generating revenue that is repeatable, predictable, and scalable, with measuring ROI at its core.

Key Responsibilities

The key responsibilities of this role include:

  • Developing and executing market research plans.
  • Collaborating with data, product, and customer success teams to analyse customer behaviour and past campaign performance.
  • Implementing full-funnel marketing efforts through online and offline marketing activities.
Requirements

To be successful in this role, you will need:

  • A strong understanding of marketing principles and best practices.
  • Experience with CRM/marketing automation tools.
  • Excellent communication and project management skills.
  • At least 3 years of marketing experience in the fintech, banking, financial services, SaaS, e-commerce, or AppTech industry.
  • Bachelor's degree in Business, Marketing, Commerce or related field.