Senior Public Relations Strategist
4 days ago
Job Purpose
We are seeking a seasoned Public Relations Strategist to join our team at MDEC. As a key member of our communications department, you will be responsible for developing and implementing comprehensive PR strategies that showcase the organization's image and market presence.
Duties & Responsibilities
- Create and execute PR plans that effectively communicate the company's brand values and initiatives both internally and externally
- Maintain strong relationships with media outlets and journalists by preparing press releases and organizing media pitching
- Develop and write crisis communications plans to mitigate negative impact on the organization's reputation
- Monitor media coverage and evaluate data for effectiveness of PR strategies
- Write, oversee planning and coordinating PR efforts including speech creation, talking point/FAQ creation, development of Press Release/statements/quotes, media relations, PowerPoint presentation slides, creative scripting and captioning on videos, event and social media
- Ensure timely implementation, strategic thinking and management of PR/Social media campaign plans
- Update and maintain the PR department's documentation and prepare due diligence of teams' documentation monitoring for audit purposes
- Conduct regular market research and analyze industry trends to identify opportunities for the company to engage with its target audience and improve its PR image
- Perform additional due diligence, writing special assignment, ad-hoc functions and related duties as and when necessary
- Support Senior Manager for stakeholder presentations, strategic thinking for management and reporting
- Provide mentorship and support for staff members in the department
- Assist the Social Media & Video team in managing social media publishing content into MDEC social media platforms or related
- Analyze and provide campaign performance and actionable insights to improve future initiatives with the Head of Depts/Division
- Prepare regular reports on PR and content activities and their impact
Qualifications
- Bachelor's degree in PR, communications, marketing or related field
- Minimum 10 years of experience in PR communications, content development or related field
- Strong understanding of media, public relations and communications industry trends
- Exceptional writing skills and editing abilities in English and BM
- Other verbal languages communication skills is add-values
- Strong problem-solving and decision-making abilities
- Proven experience in managing media relations
- Exceptional interpersonal and relationship-building skills
- Ability to work with cross-functional teams and manage multiple projects simultaneously
- Strong project management and budgeting skills
Competencies
- Strong communication and interpersonal skills
- Expertise in media relations and crisis management
- Proficiency in content writing creation and digital media
- Ability to develop strategic PR plans
- Leadership skills
- Ability to multitask
- Computer/digital literacy
- Ability to work as a team
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