Business Development Marketing Specialist
7 days ago
Nestlé SA is the largest Food and Beverage Company in the world, driven by a human environment of passionate people who enhance the quality of life and contribute to a healthier future.
About the JobWe are seeking a Brand Executive to execute Purina Petcare Malaysia's brand, delight target consumers, and generate strong brand building results.
Job DescriptionKey Responsibilities:
- Develop and update consumer portraits and engagement funnels for the brand.
- Activate Brand Essence and manage key performance indicators.
- Manage basket, packaging, and services related to the brand.
- Develop and update consumer portraits, understand in-store environments, contribute to category strategies, and provide recommendations for pricing and promotional strategies.
- Ensure consumer-centricity, apply innovation levers, contribute to innovation pipelines, and maintain vibrancy through relevant renovations.
- Contribute to the development and execution of strong, functionally aligned brand and ICP plans.
- Track and monitor performance, health, and strategic alignment, understanding business impact of PFME and TTS investments.
- Contribute to the development of OBIs and Big Ideas, engagement strategies, and create attractive and rewarding brand experiences.
- Work in partnership with communication agencies to ensure all brand communication enhances the company image as a trusted NHW leader.
Requirements:
- Minimum 3 years' experience in marketing or 2 years in other functions ideally in sales at Nestlé or equivalent FMCG.
- Best if experienced in the Petcare/Petfood segment.
- Experience working in cross-functional teams.
- Education: University degree in Business, Sales, or Marketing (or equivalent).
- Stakeholder management skills and solution-oriented, self-motivated, results-oriented.
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