Social Media Specialist

1 week ago

Petaling Jaya, Malaysia Macy's Full time

Job Overview:
Essential Functions:

- Responsible for being a business expert in paid social media - this person is a resource for other business and marketing groups.
- Support the Director of Social Media in being the liaison between Macy’s and the Media Agency.
- Use and analyze industry trends, performance data, and other resources to inform media strategies and optimizations.
- Partner with Communications Planning and Account Executive teams to plan seasonal campaign framework.
- Collaborate with the media agency and media vendors to create and execute tactical media recommendations.
- Communicate campaign media plans to internal stakeholders - strategy, tactical plan, creative examples, performance insights, etc. - in order to facilitate seamless execution.
- Drive Macy’s total media goals by ensuring campaign media spend is efficient and effective in driving KPI performance goals - e.g. ROI, ROAS, CPC, CPM, etc.
- Partner with media agency partners to provide actionable analysis of digital buys in order to optimize future campaigns based on those learnings.
- Maintain a schedule of digital campaigns and ensure that the media agency is on time and on budget.
- Work with the media agency on post-event analysis/insights and present to internal stakeholders.
- Manage job entry into Macy’s Advertising System (MAS) to maintain critical budget and production tracking.

Qualifications:
Education/Experience:

- 3+ years of digital media marketing experience working with significant media budgets is required.
- Must have media planning experience (agency preferred).
- Must demonstrate competency across awareness, traffic and performance media and how the three complement each other.
- Proven track record of conceptualizing programs, selling-in internally, and executing.
- Experience working with the retail industry or a multi-unit company with a field organization is helpful (e.g. retail, automotive, fast food, entertainment, etc.).
- Experience interacting with vendors/contractors, including effective project scoping, managing for results, and financial and operational accountability.

Other Skills:

- Excellent verbal/written communication skills, including strong presentation experience.
- Ability to work with a wide variety of stakeholders and juggle multiple projects in a fast paced environment.
- Analytical and creative with a quick, passionate and assertive approach.
- Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal.
- Ability to collaborate with cross functional internal teams and external media agencies.

**Salary**: RM170.00 - RM200.00 per hour

Schedule:

- Day shift

Ability to commute/relocate:

- Petaling Jaya: Reliably commute or planning to relocate before starting work (required)

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