Business Development Manager, Alternate Channels

This is a marketing role spanning across Ecommerce platforms with performance marketing capabilities. You will be responsible for driving on-site visibility, on-platform engagement, and increasing conversion rates. This role involves collaboration with various departments, including marketing, IT, and customer service.

Key Responsibilities:

- Co-create promotions and campaigns with the eCommerce Manager to drive on-site visibility, on-platform engagement, and increase conversion
- Own all media responsibilities for the Ecommerce channel and drive innovation in digital activations
- Identify business/media objectives by customer and category
- Manage and optimize Search (CPC) and Display (CPM) campaigns
- Constantly optimize marketing activities to improve return on investment
- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels
- Allocate budgets and analyse and recommend modifications to ad spends
- Collaborate with marketing and eCommerce teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline
- Test new channels and trends that drive traffic and conversions on and off-platform
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
- Manage agencies (e.g., media/creative) and create POs for campaign activation
- Liaise with brand, agency, and category teams on content toolkits, adaptation, and deployment to local platforms
- Be the custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images, etc.)

Qualifications:

- Bachelor’s degree in marketing, Business Administration, Commerce, or a related field
- 2-3 years of experience in performance-driven marketing roles (FMCG industry knowledge is not mandatory)
- Hands-on knowledge of executing performance marketing campaigns
- Strong understanding of media metrics including ROAS, Conversions, Impressions, CTR, Clicks, etc.
- dComm media background is highly recommended

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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