Business Development and Marketing Manager

2 weeks ago

Bukit Mertajam, Malaysia TIME PLANET SDN. BHD Full time

Time Planet Sdn Bhd is looking for a dynamic and results-driven **Senior Marketing Manager** to lead the strategy, execution, and optimisation of marketing campaigns that grow **Time Planet’s DTC (direct-to-consumer) revenue and brand presence** in Malaysia and beyond.

We are a fast-moving company in the watch industry, operating across online and offline retail channels, with a particular focus on **TikTok Shop, livestreaming, and digital storytelling**. This is a **startup-like** environment, so a multi-disciplinary mindset and the ability to execute under pressure are essential. We value speed, execution, and adaptability.

Key Responsibilities:1. Marketing Strategy and Execution
- **Marketing Strategy**: Develop and execute omnichannel marketing strategies to grow Time Planet’s reach, traffic, and sales across TikTok, Shopee, website, Instagram, and beyond.
- **Brand Positioning**: Build and strengthen the **Bilano Polo Collection** and other in-house brands as go-to choices for stylish, high-quality timepieces in the Malaysian market.
- **Digital and Social Media**: Lead TikTok-first marketing initiatives, including viral content planning, livestream strategies, influencer collaborations, and performance campaigns.

2. Budget and Performance:

- **Budget Oversight**: Manage the marketing budget to maximise ROI, customer acquisition, and brand growth through paid and organic channels.
- **Data-Driven Results**: Leverage analytics tools (TikTok Ads Manager, Google Analytics, TikTok Shop backend, etc.) to optimise campaign performance and drive conversions and revenue goals.

3. Team Management and Execution:

- **Leadership**: Build and mentor a growing marketing team consisting of content creators, livestream hosts, and media buyers, encouraging a culture of speed, creativity, and accountability.
- **Cross-Functional Collaboration**: Work closely with the operations, sales, and inventory teams to ensure marketing activities align with product availability and launch cycles.

4. Content, Community, and Partnerships:

- **Content Creation**: Develop high-converting video scripts, livestream concepts, and social content in collaboration with internal creators and videographers.
- **Community Engagement**: Build and nurture a loyal customer base via TikTok lives, customer stories, and UGC (user-generated content).
- **Influencer & Affiliate Marketing**: Identify and engage micro-influencers and TikTok affiliates to promote the brand authentically and at scale.
- **Event & Campaign Planning**: Plan brand activations during peak shopping periods (11.11, Raya, etc.), pop-up events, or watch exhibitions to enhance brand presence offline.

**Job Types**: Full-time, Internship

Pay: RM5,000.00 - RM9,500.00 per month

**Benefits**:

- Free parking
- Professional development

Schedule:

- Rotational shift

Supplemental Pay:

- 13th month salary
- Overtime pay
- Performance bonus

**Experience**:

- Digital marketing: 2 years (preferred)

**Language**:

- Bahasa (preferred)

Work Location: In person

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