Digital Marketing Communication Manager

1 week ago

Kuala Lumpur, Malaysia GMG Full time

**About GMG**

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans and The North Face.

**About the Role**

The **Digital Marketing Communication Manager** will be responsible for leading, developing and enhancing digital marketing strategies and digital channel marketing campaigns, ensuring these strategies address business requirements, and generate best possible returns. The role holder is also responsible for evaluating the efficiency of digital and E-marketing initiatives and provides recommendations to the senior management to enhance operational efficiency.

**Responsibilities**:

- Leads strategy and marketing execution for digital campaigns and product launches.
- Evaluates and monitors the performance of digital and social marketing channels and campaigns to ensure operational effectives and enhancement.
- Collaborates with E-commerce Merchandising function to optimize all messaging and tactics to drive sales and brand awareness.
- Plans SEO, SEM, CRM, social media and display advertising campaigns.
- Develops full digital marketing budget and forecasts and monitors monthly costs.
- Grows the social media audience and maintains high levels of engagement and brand interest, with a focus on Facebook, Twitter, Instagram, blogs, etc.
- Oversees and analyses content to ensure accuracy and relevance prior to publishing on digital channels.
- Presents findings from web trafficking tools and site statistics to the senior management and provides recommendations on future investments related to digital marketing.
- Liaises with and evaluates agency and vendor recommendations on how to enhance user experience and develop strategies and tactics accordingly.
- Partners with the Information Technology Department to ensure system effectiveness and to define the technological direction to support the growth of E-marketing and digital channels.
- Keeps abreast of latest of digital marketing technologies and tools for the purpose of aligning it to current systems and controls.

**Requirements**:

- A minimum of 8-10 years of relevant experience with at least 4-5 years in similar role.
- Proficient in English (written and spoken).
- A strong eye for design and the ability to develop engaging marketing content.
- Ability to interpret data, track campaign performance, and optimize strategies based on insights.
- Ensuring accuracy and consistency across all marketing materials and campaigns.
- Excellent verbal and written communication for effective collaboration and content creation.
- Understanding of search engine optimization (SEO) principles to enhance online visibility and engagement.
- Possess good attitude, result oriented and a team player.
- Good interpersonal and able to work independently.

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