Creative Lead

2 weeks ago

Shah Alam, Malaysia Sometime Full time

As the Creative Lead for Sometime by Asian Designers, you will hold a pivotal role in shaping our brand's marketing and design strategies across both online and offline channels. Your exceptional creativity, strategic vision, and expertise in marketing will be instrumental in enhancing our brand's presence, engaging our target audience, and driving sales. Leading a team of talented designers and marketers, you will ensure that all marketing and design outputs align with our brand identity and maintain a strong competitive edge in our industry.

**Marketing Strategy and Planning**:

- Develop and execute comprehensive marketing strategies that align with the company's overall objectives and target audience.
- Collaborate with the marketing team to create engaging campaigns that drive brand awareness, customer acquisition, and retention.

**Creative Direction and Design**:

- Lead the creative process, from conceptualization to execution, for all marketing materials, including digital and print advertisements, social media content, website visuals, packaging, and more.
- Ensure that all design outputs reflect the brand's identity and positioning while staying current with fashion trends and industry standards.

**Brand Messaging and Storytelling**:

- Oversee the development of compelling brand narratives and storytelling across various marketing channels to establish an emotional connection with our audience.
- Ensure consistent brand messaging is maintained throughout all marketing campaigns and touchpoints.

**Team Leadership and Collaboration**:

- Lead, mentor, and inspire a team of designers, copywriters, and marketing professionals, fostering a collaborative and innovative work environment.
- Collaborate closely with cross-functional teams, including product development, sales, and e-commerce, to align marketing efforts with business objectives.

**Market Research and Analysis**:

- Conduct market research and competitor analysis to identify trends, consumer preferences, and opportunities for the brand.
- Utilize data-driven insights to optimize marketing strategies and enhance campaign performance.

**Budget Management**:

- Manage the marketing and design budget effectively, allocating resources to achieve maximum impact and return on investment.

**Online and Offline Content Management**:

- Manage the development of impactful offline materials, such as print advertisements, event collateral, and in-store displays.
- Qualifications:
**; Requirements**: - Bachelor's or Master's degree in Marketing, Advertising, Fine Arts, or a related field.
- Proven track record (5+ years) in a Creative leadership or similar role within the fashion or luxury industry preferably.
- Exceptional portfolio showcasing successful marketing campaigns and design concepts.
- Strong understanding of digital marketing trends and best practices.
- Proficiency in design software and tools.
- Demonstrated ability to lead and motivate creative teams effectively.
- Strategic thinker with the ability to translate marketing objectives into compelling creative executions.
- Understanding of luxury branding and target audience preferences.
- Excellent communication, presentation, and collaboration skills.

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