Digital Growth Lead

The position report to the
Head of Marketing, Enterprise & Public Sector

Job Overview:

We are seeking an experienced and dedicated
Digital Growth Lead
to spearhead the development, implementation, and management of our end-to-end digital marketing programs across the full customer journey. This role is pivotal in driving brand awareness, digital demand generation, optimizing conversion, and enhancing customer engagement — with a primary focus on the transformation of
SME business growth
, while also supporting
Enterprise and Public Sector
initiatives across all persona and segments — with a primary focus on the C-suite audience

The ideal candidate is both
a strategist and a hands-on executor
— someone who understands how to design and deliver integrated, always-on digital programs that align with business objectives, improve online lead sales (OLS) performance, and elevate TIME's brand presence across all digital touchpoint.

Key Responsibilities:

• Digital Experience & Strategy:
• Develop and implement a comprehensive digital marketing strategy across the funnel — from awareness to conversion and retention.
• Drive our digital marketing efforts across all channels, including SEO, SEM, social media, website, content marketing, and email marketing, with a focus on user experience.
• Conduct research on industry trends, competitor activities, and user behavior to inform strategic initiatives and identify new growth opportunities.
• Collaborate with cross-functional teams (Product, Sales, CX, UX/UI, and Brand) to ensure alignment and impact across all digital initiatives.
• Campaign Channel Management
• Build an always-on demand generation, particularly the SME segment leveraging on owned, paid and earned channels
• Create and manage a content calendar that ensures a consistent and engaging flow of content optimized for various digital platforms.
• Design and implement targeted campaigns that not only nurture leads but also provide value-added experiences for our customers.
• Content Experience
• Map and design digital customer journeys with relevant content and experiences tailored to each stage — awareness, consideration, purchase, and advocacy.
• Collaborate with content and creative teams to produce digital-first content that resonates with SMEs and enterprise audiences.
• Lead website content strategy and ensure the website becomes an effective conversion hub for digital acquisition.
• UX and Digital Experience Optimization
• Work closely with the UX/UI and web development teams to optimize digital touchpoints for user experience, navigation, and conversion.
• Provide strategic input on website design, structure, and functionalities to enhance customer experience and lead flow.
• Implement A/B testing, personalization, and CRO (Conversion Rate Optimization) initiatives
• Performance Analysis & Optimization:
• Establish key digital KPIs (traffic, conversion rate, CPL, CAC, OLS growth, ROAS, etc.) and performance dashboards.
• Continuously monitor, analyse, and report digital campaign performance, deriving insights for optimization and future planning.
• Evaluate new tools, platforms, and martech capabilities to enhance automation and scalability.

To be considered, you'll need:

• Proven experience in digital marketing, with a strong focus on lead generation, social media management, and creating exceptional digital experiences.
• Strong understanding of a modern digital marketing technology stack and track record of setting it up from very limited base
• Hands-on knowledge of digital marketing techniques and methods and ability to craft a comprehensive digital marketing strategy
• Excellent analytical skills and attention to detail.
• Strong communication, collaboration, and presentation abilities.
• Creative and results-oriented mindset.
• Familiarity with tools such as Google Analytics, SEO software, Fiqma and marketing automation platforms.

Our Commitment to You

At Time, we believe great work deserves great support. Here's what you can look forward to when you join us:

• Comprehensive medical coverage
  for you and your immediate family, including outpatient care, hospitalisation, dental and optical benefits.
• Wellness support
  with an annual spending account for health-related needs, alternative treatments, or even paid-up premiums for personal insurance.
• Employee assistance
  during life's big moments, from celebrations to times of bereavement.
• Learning & growth opportunities
  through dedicated time for learning, access to LinkedIn Learning and rewards for upskilling.
• Cash rewards
  for recognised certifications and full reimbursement for up to two approved professional memberships each year.

*Only shortlisted candidates will be notified.