Deputy Head, Marketing And Business Development

4 hours ago

Kuching, Sarawak, Malaysia Normah Medical Specialist Centre Full time

Key Responsibilities:

  • Plan and implement marketing strategies and campaigns for the hospital's services and specialists
  • Drive business development initiatives, partnerships, and outreach programmes
  • Conduct market analysis and competitive benchmarking
  • Develop creative promotional content and collaborate with media and digital platforms
  • Support the onboarding of specialist doctors by coordinating service introduction and marketing visibility
  • Drive and promote health screening packages, procedural offerings, and new services. Monitor and report on the effectiveness of all marketing, promotional, and sales initiatives, including patient volume, sales performance, and package utilisation. Oversee sales activities such as corporate client visits and GP clinic engagement, with monthly reporting of performance and outreach efforts for management review.

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, Communications, or any related field
  • Minimum 10 years' experience in marketing or business development, preferably in the healthcare or service industry.
  • Strong leadership, communication, and strategic thinking skills
  • Ability to work effectively with cross-functional teams
  • Experience in digital marketing and brand development is an advantage.

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