Assistant Trade Marketing Manager

1 week ago

Damansara Selangor, Malaysia Unicharm Malaysia Trading Sdn Bhd Full time $60,000 - $120,000 per year

  1. Promotion Planning

  2. Responsible to implement and execute all planned trade activities to achieve sales target and brand objectives.

  3. Responsible to implement and execute all marketing promotional activities (e.g.  realising all activities in various channel strategy as in Retail, Channel Integration, utilising Marketing Partners etc).

  4. Assist in developing Point of Sales Materials (POSM) by working closely with Creative Team, including quantity allocation to work closely with Merchandising & Marketing Team.

  5. Channel and Customer Focus

  6. Responsible in product penetration to end users by implementing activities in accordance with pre-defined channel strategy.

  7. Assist in merchandising and retail space planning, as in shelf display and increase distribution presence, by working closely with Merchandising Team.
  8. Assist Merchandising in planogramming during category revamp.
  9. Assist in analysing data on brand and sales performance for future sales and marketing plan.
  10. Assist to follow up on effectiveness evaluation of product category sales and promotional activities with Sales Manager and Sales Executives.
  11. Responsible to estimate budget of promotions, additional displays and GWP.

  12. Assist and work closely with key account and e-commerce team in new product listing and ensure that time to market is reasonable within the pre-defined time frame.

  13. Category Focus

  14. With the pre-defined product merchandising guideline, he/she would be required to assist the Merchandizing team for effective retail.

  15. Responsible to execute and implement pre-defined counteractions for shortfalls in all planned channel strategies, planned trade strategies, Sales and Promotional activities.
  16. Assist to identify shortfalls, issues in all product categories and come up with countermeasures for future planning. He/she is responsible to implement the planned countermeasures.
  17. Responsible to implement, monitor and keep track of the sales trade plan which includes all merchandising activities, promotional activities and distribution activities).

  18. Work closely with Sales Management team to ensure stock availability.

  19. Others:

  20. Prepare and submit the required weekly / monthly report to Sales GM in accordance with pre-defined timeline.

  21. Assist the Marketing Team in Fairs, as and when required.

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