Senior Executive, Delegate Sales

4 hours ago

Petaling Jaya, Selangor, Malaysia Asia Events Group Full time

Location:
Kuala Lumpur

Company:
Asia Events Group

**Job Description

As a Senior Executive, Delegate Sales, you will play a crucial role in driving revenue growth by selling delegate packages and recruiting qualified buyers to participate in Asia Events Group's conferences, exhibitions, and B2B meetings. This position is performance-driven, with clear targets tied to measurable sales results, client engagement, and successful buyer recruitment.**

Your responsibilities will include:

High-Volume Outreach:

  • Make a high number of daily outbound calls to corporate companies (local & international) to secure paid delegate participation at Asia Events Group's conferences.
  • Consistently achieve weekly and monthly call and sales targets.

Buyer Recruitment:

  • Identify, recruit, and manage domestic buyers, importers, and distributors in Malaysia to attend B2B meetings with international exporters.
  • Ensure buyer quotas are met for each assigned event.

Client Relationship & Retention:

  • Build and maintain long-term relationships with senior-level corporate clients.
  • Identify client needs, upsell opportunities, and ensure repeat participation to increase event revenue.

Market Expansion & Research
:

  • Conduct market research to identify new leads, evaluate potential clients, and expand the company's market database.
  • Develop strong relationships with key decision-makers to grow company visibility and market share.

Appointment Setting:

  • Schedule qualified appointments with Malaysian companies as potential exhibitors for the Asia Events Group sales team.
  • Coordinate online (Zoom) or in-person meetings effectively.

Reporting & Collaboration:

  • Report sales progress, call activities, and buyer recruitment status to the Sales Manager.
  • Assist with event-related sales and recruitment initiatives as directed by the management team.

**Key Performance Indicators (KPIs)

  • Daily activity target: Minimum of 80–

100 outbound calls

  • Monthly sales target: Achieve assigned reve

nue goals

  • Buyer recruitment quota: Meet or exceed confirmed buyer numbers per project
  • Client conversion rate: Maintain consistent conversion ratios for cold-to-warm leads
  • Database growth: Continuously expand and update qualified leads in CRM

Requirements

  • Excellent command of written and spoken English
  • Diploma or degree in Business Administration or related field (preferred)
  • Minimum 3 years of telesales experience and 2 years in cold calling
  • Proven track record in performance-based sales roles (preferably in the MICE industry)
  • Strong customer-centric and interpersonal communication skills
  • Highly self-motivated, goal-oriented, and able to perform under pressure
  • Presentable, confident, and comfortable engaging with senior executives
  • Proficiency with CRM tools and online meeting platforms (Zoom, MS Teams)

What We Offer

  • Attractive commission structure with unlimited earning

potential

  • Performance-based incentives and recognition programs
  • Opportunity to grow into regional or managerial roles
  • Exposure to international business networks and high-profile clients**

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