Business Lead Generation Specialist
4 days ago
Digital Advertising & Lead Generation
- Plan, execute, and optimize B2B lead generation campaigns across platforms such as Meta Ads, Google Ads, and LinkedIn Ads
- Define monthly lead generation targets, allocate budgets, and manage media mix by country/region
- Build localized campaign models and landing funnels tailored to regional market behavior
- Regularly analyze campaign performance and generate actionable performance report
Lead Database Management
- Build and maintain a centralized global franchise lead database
- Implement automated lead scoring and segmentation processes (Seed / Growth / Mature Leads)
- Routinely extract and qualify high-potential leads for distribution to local BD teams
- Collaborate with regional BD managers to ensure smooth and accurate handover of leads
Regional Market Support
- Localize messaging and targeting strategies based on regional market insights
- Track cross-regional lead conversion trends to improve ROI and BD efficiency
- Provide ongoing support to regional marketing and business development stakeholders
Requirements
- Bachelor's degree or above in Marketing, Advertising, Data Analytics, or Business Management with1–2 years of hands-on experience in B2B digital advertising or lead generation
- Experience in F&B, Retail, Franchise, Education, or Real Estate sectors is a plus
- Proficient in Meta Business Suite and Google Ads Manager
- Familiar with CRM systems and lead management processes
- Data-driven mindset with strong analytical and reporting skills
- Proactive communicator and team player
- Able to manage multiple campaigns across markets with agility and attention to detail
- Excellent verbal and written communication skills in both Chinese and English to communicate with different stakeholders
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