Lead Generation Specialist

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia TDCX Malaysia Full time $40,000 - $80,000 per year

Enable your future

At TDCX, we believe that every career move should propel you forward. Work alongside innovative teams, support the growth of the world's most forward-thinking brands, and explore what's possible when human expertise meets technology. Together, we'll enable the future — starting with yours.

Top reasons to work with TDCX


• Attractive remuneration and great perks


• Comprehensive medical, insurance, and social security coverage


• World-class workspaces


• Engaging activities and recognition programs


• Strong learning and development plans for your career growth


• Positive work culture that enables your future


• Easy-to-access location with direct public transport links


• Flexible working arrangements


• Coaching and mentoring from experts in your field


• Join a global company, winner of hundreds of industry awards

What is your mission?


• Service as a specialist in B2B acquisition demand generation and sales prospecting to generate sales qualified leads from campaigns in the assigned customer segment and/or geographic territory and drive outbound demand generation through high volume cold calling and social media in support of company promotion and campaigns within SLA.


• Implement strategies like webinars, email campaigns and social media marketing to generate RSVP & potential leads.


• Researching and identifying prospective customers through various channels.


• Engaging with leads to determine their interest and suitability for the client's products and services.


• Working closely with sales teams to ensure a steady pipeline of qualified leads that align with overall business objectives.


• Developing targeted, value-driven outreach to build relationships and move prospects through the sales funnel.


• Build relationships and communicate with IT Management level within campaign leads provided.


• Maintain awareness of market conditions and competitors' products and promotions and keep up to date on knowledge of the company

Skills & Qualifications


• Excellent English and local language communication/written skills.


• Minimum academic qualification: Diploma/Degree.


• Minimum 1-2 years (Junior Level) and 3 - 5 years (Mid to Senior level) inside sales & marketing experience in technology sector.


• Good understanding of IT Enterprise Product & Services Portfolio, sales & customer buying cycle, and BANT.


• Proven record of accomplishment within a telemarketing / sales/marketing development team in the B2B IT market.


• Must have previously used a CRM Sales module (e.g. Dynamics).

About TDCX

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality. With a focus on helping companies enable the future, TDCX's smart, scalable approach— driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit

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