Senior Marketing Executive
2 weeks ago
Job Responsibilites
- Strategy & Execution: Conceptualise, develop and execute comprehensive marketing and communication strategies to ensure overall brand objectives are achieved and maximise company revenue
- Campaign Management: Oversee the planning, execution, and optimisation of multi-channel marketing initiatives, including digital events, and traditional methods. Proactively manage exhibitions and public relations whenever required
- Budget Management: Monitor and control the marketing budget, ensuring expenditure is within approved limits
- Brand & Content: Drive brand visibility, enhance customer engagement, and manage the creation of compelling marketing materials and content across digital and print platforms. Ensure brand positioning and guidelines are reflected in the execution of all marketing activities
- Digital Marketing: Manage social media, company website content, and other digital channels to optimise performance and reach
- Analysis & Reporting: Track campaign performance using key metrics and prepare detailed reports
- Team Work: Work closely with sales team to ensure sales targets are met
Job Requirements
- Minimum Diploma / Degree preferably in Marketing / Business / Mass Communication or a related field
- Proven experience in marketing, with a minimum of 5 years in relevant fields
- Strong leadership, communication, analytical, and project management skills
- Proficiency with Microsoft Office and familiarity with design software like Adobe Photoshop is a plus
- Knowledge of digital marketing tactics, content strategy and SEO if often required
- Excellent time management skills with the ability to multi-task and meet given deadlines
- Excellent written, verbal and presentation skills
- Good interpersonal skills and team-work spirit with the ability to work with colleagues across different functions and levels
- Driven, organized, meticulous and resourceful
- Possess strong self-discipline with can – do attitude and results – driven
- Possess a high level of professionalism and integrity
- Successful candidate should be prepared to travel
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