Digital Marketing Executive

2 days ago


Taman Pelangi, Johor, Malaysia ADELINE BEAUTY SDN. BHD. Full time 40,000 - 60,000 per year

Responsibilities:


•⁠ ⁠Assist in developing and executing digital marketing strategies across channels such as social media, SEO/SEM, content marketing, paid ads, e-commerce (Shopee & Lazada) and email marketing.


•⁠ ⁠Independently manage and optimize campaigns on platforms like Facebook, Instagram, TikTok, and Rednote.


•⁠ ⁠Plan and execute online campaigns to drive brand awareness, engagement, and conversions.


•⁠ ⁠Monitor and analyze campaign performance (KPIs, traffic, conversions, ROAS), and provide actionable optimization recommendations.


•⁠ ⁠Manage day-to-day marketing budgets to ensure efficient ad spending.


•⁠ ⁠Collaborate closely with design, content, and sales teams to align campaigns with business objectives.


•⁠ ⁠Keep up to date with market trends and new opportunities (e.g., influencer marketing, short video formats, new platforms).


•⁠ ⁠Guide and support a small team or external vendors to ensure content and campaign quality.

Requirements:


•⁠ ⁠Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).


•⁠ ⁠Minimum 3–5 years of experience in digital marketing (experience in beauty/retail/FMCG is a plus).


•⁠ ⁠Proficient in social media advertising (Facebook, Instagram, TikTok, Rednote) and E-commerce (Shopee & Lazda).


•⁠ ⁠Excellent communication and teamwork skills.


•⁠ ⁠Creative, proactive, and eager to explore new platforms and content formats.


•⁠ ⁠Strong time management skills, able to handle multiple projects and meet deadlines.


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