Innovations Marketing Manager

2 weeks ago

Shah Alam, Selangor, Malaysia W&L Asia Full time 90,000 - 120,000 per year

Innovations Marketing Manager

Role Overview

We are seeking a Marketing Innovations Specialist to work alongside Brand Lead to drive exploration and development of new product opportunities. This role requires a balance of NPD, brand management and commercial discipline — from identifying opportunities, building strong business cases, sourcing and developing products, to crafting go-to-market strategies.

The ideal candidate has proven experience in brand management and new product development (NPD) and thrives in a collaborative local environment.

Key Responsibilities

1. Opportunity & Trend Exploration

  • Monitor consumer trends, category dynamics, and competitive landscape in beauty, personal care, and natural care to spot emerging opportunities and unmet consumer needs.

2. Strategic Business Case Development

  • Translate opportunities into robust business cases with clear rationale, consumer insights and market need-gaps.
  • Perform category sizing and size-of-prize projections to prioritize initiatives.

3. New Product Development (NPD) & Sourcing

  • Champion product development from concept to launch, ensuring quality, compliance, and brand alignment.
  • Partnering with Procurement to Identify, evaluate, and manage partners and suppliers to bring products to life which includes Negotiate costings, lead times, and supply agreements to deliver both efficiency and innovation.

4. Go-to-Market Strategy

  • Develop Go-to-market strategies for product launches.
  • Collaborate with creative and digital teams to design packaging, POS materials, and campaign assets.
  • Build sales enablement tools including training kits, launch playbooks, and customer pitch decks.

Qualifications & Experience

  • Bachelor's degree in Marketing, Business, or relevant field.
  • 5–8 years' experience in marketing, brand management, or innovation roles (FMCG, beauty, or personal care preferred).
  • Demonstrated success in NPD, brand innovation, or portfolio expansion.
  • Strategic, analytical, and project management skills.

Key Competencies

  • Innovation Mindset:
    Passion for spotting trends and shaping new opportunities.
  • Strategic & Analytical:
    Strong business case builder with commercial acumen.
  • Collaborative:
    Skilled in cross-functional teamwork and partner management.
  • Executional Rigor:
    Able to manage projects from idea through launch.
  • Brand Builder:
    Understands how to translate consumer insights into brand growth.

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