CRM Senior Executive, Regional

5 hours ago

Shah Alam, Selangor, Malaysia Randstad Malaysia Full time

About The Company
Our client is a leading F&B retail chain in the region.

About The Job
Reporting to the Manager.

Key Responsibilities

  • Design and execute CRM-driven campaigns (including push and email) and manage day-to-day Customer Data Platform (CDP) operations, covering segmentation, journey management, and promotional offer deployment.
  • Utilise CDP capabilities to implement targeting strategies and personalise customer experiences across all channels.
  • Track key metrics through reports and dashboards (CDP performance, campaign effectiveness) to provide insights and optimise marketing strategies.

Skills And Experience Required

  • Minimum 3 years in marketing operations, CRM, or growth roles.
  • Hands-on experience with CRM/CDP software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365, Insider, CleverTap) and analytic tools (e.g., Google Analytics).
  • Strong analytical, data-driven decision-making skills; high proficiency in Excel.
  • Knowledge of conversion attributions, app events, and regional markets
  • Critical, creative, fast-paced learner with structural thinking and data-driven decision-making ability.

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