Marketing Executive

4 days ago

Kampong Baharu Balakong, Selangor, Malaysia Truly Gourmet Sdn Bhd Full time
Role Summary

We are looking for a creative, proactive, and hands-on Marketing Executive to grow the Truly Gourmet brand locally and internationally.

You will manage day-to-day marketing activities including social media content, KOL coordination, campaign planning, and distributor marketing support.

This role suits someone who is resourceful, fast-learning, and excited to build a fast-growing snack brand.


Key Responsibilities
1. Social Media & Content Creation
  • Plan and execute monthly content calendar (TikTok, Instagram, Facebook, 小红书, etc).
  • Produce short-form videos and basic edits for product highlights, behind-the-scenes, and lifestyle content.
  • Write captions, product stories, and trending copy.
  • Monitor engagement, comments, and messages.
2. Branding & Creative Execution
  • Assist in designing simple marketing materials using Canva (posters, social media graphics, packshots).
  • Coordinate with external designers, photographers, and videographers when needed.
  • Maintain consistent brand voice and visual identity.
3. Influencer & KOL Coordination
  • Identify suitable creators and manage collaborations.
  • Prepare KOL briefs, product shipments, and campaign tracking.
  • Evaluate performance of KOL posts and optimize for future campaigns.
4. Campaigns & Promotions
  • Execute marketing campaigns for festive seasons, promotions, and new product launches.
  • Support Shopee/Lazada promotional activities with banners and product visuals.
  • Assist in planning sampling activities and roadshows when needed.
5. Distributor & Export Support
  • Prepare marketing decks, product information sheets, and visuals for distributors.
  • Provide localized visuals (EN/Malay/Chinese) for partners in Singapore, Hong Kong, Australia, Korea, etc.
  • Update brand assets and ensure alignment with export customers.
6. Digital Advertising (Basic)
  • Assist in boosting posts and simple ad setups.
  • Work with external agencies for more advanced ads (retargeting, conversion campaigns).
7. Market Research & Reporting
  • Track competitor trends, pricing, and new product launches.
  • Monitor brand performance across platforms.
  • Prepare monthly marketing reports and improvement plans.

Requirements
  • Diploma/Degree in Marketing, Mass Communication, Design, or related fields.
  • 1–3 years of experience in marketing, FMCG experience is a bonus.
  • Strong understanding of social media trends.
  • Basic design skills (Canva) and video editing (CapCut or equivalent) or any webapp you are familiar with.
  • Good communication skills in English, Malay (Chinese is a plus).
  • Strong sense of responsibility, independence, and attention to detail.
  • Enjoys creating content + hands-on execution.
  • Able to work in a fast-moving environment.

Why Join Us
  • Be part of a fast-growing Malaysian snack brand with international expansion.
  • Lots of space to try new ideas and creativity.
  • Friendly and supportive work environment.
  • Opportunity to work directly with founders and learn full FMCG branding from idea → market → export.

KPIs
  • Content output: 8–12 posts/month
  • Social media growth: followers, engagement
  • KOL campaigns completed
  • Distributor requests completed on time
  • Campaign execution quality
  • Brand consistency & creativity

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