Business Development Manager

4 days ago

Simpang Empat, Penang, Malaysia Brady Corporation Asia Pte Ltd Full time

The Regional Business Development Manager -Printers, based in Malaysia, is responsible for expanding Brady's printing solutions business across Southeast Asia. The role drives growth through printer placements to both direct customers and channel development, and long-term consumables revenue. The position serves as the regional subject matter expert for Brady's printing systems and works in close partnership with country sales managers, sales representatives, and channel partners. The role is designed to support country teams by providing technical expertise, opportunity development, and training, while ensuring that existing customer relationships remain under the ownership of the respective country team.

Responsibilities

  • Develop and implement business development plans for Brady printers, with emphasis on underpenetrated countries within Southeast Asia.
  • Collaborate with country sales managers and sales teams to drive printer-led opportunities across direct end-customers, existing accounts, and channel partners.
  • Provide support in customer and channel partner engagements including presentations, product demonstrations, and solution proposals, without undermining existing account ownership.
  • Train and coach sales teams and channel partners to strengthen solution-selling capabilities and expand printer adoption.
  • Assist country teams in acquiring new customers and expanding coverage in underpenetrated markets across Southeast Asia .
  • Partner with marketing and technical support teams to deliver customer campaigns, application notes, and success stories.
  • Build strong relationships with channel partner, creating joint business plans to grow the printer business.
  • Perform any other duties that may be assigned from time to time in line with business needs.

Qualifications

  • Bachelor's degree in Engineering, Business, or a related field.
  • At least 5 years of experience in business development, technical sales, or solution selling.
  • Proven track record in industrial solutions, preferably printers, labelling, or automation.
  • Experience working with regional sales teams and channel partners.
  • Strong presentation, training, and customer engagement skills.
  • Willingness to travel within Southeast Asia.

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