Business Development Manager

1. Strategic Market Development & Growth Leadership:

• Drive enterprise-level business development initiatives aimed at penetrating high-potential industries

regions, and customer segments.

• Shape and lead NSW's market-entry, expansion, and growth strategies with a focus on long-term value

creation.

• Identify and evaluate strategic business opportunities by integrating macro market trends, emerging

technologies, and customer innovation roadmaps.

• Lead or support cross-functional initiatives, ensuring milestones are met on time and aligned with

strategic goals.

2. High-Level Client Engagement & Strategic Account Management:

• Serve as the principal relationship owner for key clients, managing C-level and senior stakeholder

engagement across critical customer accounts.

• Strengthen NSW's position as a long-term solution partner by offering personalized business foresight,

relationship continuity, and innovation alignment.

• Develop executive-level communication strategies and engagement models that foster deep

collaboration, trust, and client advocacy.

• Lead and support customer-specific proof-of-concept (PoC), pilot implementations, and prototype

evaluation, ensuring technical feasibility, process integration, and alignment with customer objectives.

• Provide comprehensive technical consultation across pre-sales and post-sales business stages,

ensuring customers receive tailored, fit-for-purpose solutions that meet both operational requirements

and long-term business goals.

3. Solution Strategy and Commercial Structuring:

• Architect strategic, customer-specific solutions by aligning NSW's capabilities with client objectives,

industry challenges, and value-driven outcomes.

• Lead or oversee proposal development, commercial model design, and partnership structures in

collaboration with Business Development Engineers and other internal teams.

• Ensure commercial viability, risk mitigation, and alignment to NSW's financial and strategic objectives

across all go-to-market activities.

4. Cross-Functional Leadership & Execution Oversight:

• Orchestrate cross-functional collaboration among Sales, Product, Engineering, Operations, and

Finance to ensure aligned business execution.

• Lead cross-departmental business solution taskforces for strategic accounts or innovation projects to

ensure customer expectations are met with operational excellence.

• Champion stakeholder alignment to streamline internal resource mobilization, project prioritization,

and execution velocity.

5. Market Intelligence & Strategic Foresight:

• Conduct high-level competitive landscape mapping, customer behavior studies, and emerging

industry analysis to inform strategic positioning and solution development

• Anticipate market shifts and proactively identify whitespace opportunities to support NSW's long-term

innovation pipeline.

• Assess and evaluate the feasibility of proposed solutions—including new products, features, or service

offerings—from technical, financial, and operational perspectives to support informed, data-driven

business decisions. Ensure each initiative aligns with NSW's strategic goals, delivers tangible

customer value and meets evolving market and operational requirements.

• Generate and present business cases to support new service offerings, market positioning shifts, or

partnership initiatives.

6. Strategic Partnerships and Ecosystem Development:

• Identify and develop strategic alliances or partner networks (e.g., industry leaders, solutions providers,

supply chain contributors, and academic institutions) to enhance NSW's value proposition.

• Leverage third-party collaboration to expand capability bandwidth, improve delivery speed, and

enhance solution completeness.

7. Customer-Centric Solution Positioning & Influence Building:

• Translate NSW's technical capabilities into compelling business value narratives tailored to various

audiences—including C-suite, engineering, and operations teams.

• Develop and deliver persuasive proposals, technical presentations, whitepapers, and solution briefings

to support business development and strategic sales engagements.

• Champion NSW's solution value at executive briefings, roundtables, innovation days, industry

conferences, and tradeshows to strengthen brand credibility and drive thought leadership.

• Engage directly with customers and stakeholders to gather feedback, understand evolving needs, and

align solutions with market demand.

• Continuously refine customer engagement strategies to foster deeper relationships, improve retention,

and uncover future growth opportunities.

8. Sales Acceleration & Pipeline Ownership:

• Own the strategic opportunity pipeline across identified verticals and key accounts, ensuring pipeline

health and revenue predictability.

• Drive deal velocity by addressing strategic blockers, accelerating decision timelines, and ensuring

seamless collaboration between business and technical teams.

• Review and approve high-value proposals, pricing structures, and contractual terms to safeguard

commercial sustainability and value realization

9. Brand & Thought Leadership Representation:

• Act as a brand ambassador at global and regional tradeshows, conferences, and public forums to

elevate NSW's reputation.

• Collaborate with the Marketing and Marcom team to shape strategic content and campaign direction

aligned with customer acquisition goals.

• Develop high impact messaging that positions NSW as a category leader in fluid dispensing automation.

10. Internal Capability Development & Knowledge Cultivation:

• Drive organizational readiness by embedding strategic market insights, customer narratives, and best

practices into internal knowledge systems.

• Mentor and guide Business Development Engineers, supporting skill development in technical

solutioning, commercial strategy, and client engagement.

• Foster a high-performance, insight-led culture that aligns with NSW's customer-first, innovation-driven

vision.

11. Regulatory, Contractual, and Compliance Leadership:

• Oversee regulatory implications of strategic engagements and ensure compliance across commercial,

legal, and technical touchpoints.

• Liaise with internal legal and finance teams to ensure that all client agreements, NDAs, or partner

contracts support NSW's risk posture and policy standards.

• Ensure all business initiatives comply with relevant industry regulations and standards.

• Stay informed about changes in regulatory landscapes to maintain NSW's competitive edge.

12. Performance Monitoring & Strategic Reporting:

• Define strategic KPIs across sales pipeline, market development, account expansion, and customer

success metrics.

• Actively identify areas for improvement and implement changes to enhance overall performance.

13. Training and Documentation:

• Develop and deliver comprehensive training programs to enhance technical proficiency across

stakeholders.

• Present high-level progress reports to senior leadership, offering insights into business health,

opportunity risk, and emerging market movements.

• Lead quarterly business reviews (QBRs) with strategic clients and internal teams to ensure alignment

and performance accountability.

14. Ongoing Strategics' Learning and Market Evolution Adaptation:

• Stay ahead of global business trends, automation technologies, and industry disruptions that impact

client environments and NSW's competitive position.

• Share future-facing insights that enable NSW to proactively innovate, adapt, and outperform in

competitive markets.