Brand specialist
4 weeks ago
Job Summary:
Being a brand manager means familiarity with many aspects of marketing, including market research, content marketing, digital marketing, social media marketing, and design.
Helping to guide each respective team to develop messages and assets that align with Lemonfridge and strengthen its position in the marketplace.
Job Description:
Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Lead creative development to motivate the target audience to "take action"Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors' activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brand's direction, choices and tactics Qualifications: Minimum 3-5 years of working experience as a Branding Manager or Marketing related or similar role in Media Industry.
Candidate must possess at least Bachelor's in Marketing & Comm or equivalent Proficient communication skills in Mandarin and English, both written and verbal to effectively engage with clients and potential supplier.
Proficient in editing software such as After Premiere Pro or Final Cut Pro Plus point if familiar with Adobe After Effect, Photoshop, and Illustrator Team player with a positive attitude and good work ethic.
Proven work experience and portfolio/showreel (Vimeo, Behance, Dribble, etc). Able to work and travel to both Johor Bahru and Singapore#J-18808-Ljbffr-
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