Regional Sales Executive, Platforms
2 weeks ago
Reporting to the Regional Senior Manager, you will drive the strategic engagement for Platforms & Digital clients in Singapore, Malaysia, Thailand and Taiwan; finding and maintaining client relationships, growing business revenue and delivering against sales goals.
DEPARTMENT SUMMARY- Drive strategic engagement within the Platforms & Digital Media Sales Group (MSG) within Audience Measurement Commercial.
- Building go-to-market strategies and client-specific account plans to expand our business with existing clients.
- Working as part of our Asia Platforms & Digital Team, sharing best practices across markets, and driving cross-country engagements and contracts for international customers.
- Your personal objectives and those of the whole team are Revenue Growth and increased client penetration within Platforms & Digital.
- Responsible for bringing in new business opportunities and prospect clients in the Platforms & Digital space.
- Undertake sales activities independently, tracking opportunities and pipelines daily and reporting progress weekly.
- Initiate ideas and thoughtful insights into new initiatives for clients, showing competency, mastery and consultative influential skill.
- Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
- Build clear account plans, outlining growth strategies and key contacts.
- Lead and promote strategic conversations and meetings with clients to result in traceable business opportunities. Aim to provide impactful solutions to clients' business issues.
- Keep abreast with the latest developments in ad tech, market research and media, to propose refinements to current processes and approaches.
- Drive annual contract renewals and develop new business opportunities to further grow the business.
- Accountable for the financial KPIs (revenue and margin commitment) versus targets with quality, speed of delivery and productivity targets as assigned.
- Contribute to overall team plan by generating revenue and/or cost-savings ideas.
- Drives and grow Nielsen business in revenue and margin (for repeat clients).
- Asia Commercial teams.
- Product and Operation teams.
- Finance teams.
- Human Resources teams.
- Platforms & Digital clients.
- Minimum 3 years of prior working experience in the Digital Platforms or Media Agency space.
- Proven track record of managing sales pipeline, delivering business growth and hitting revenue targets.
- Experience in using the Nielsen audience measurement products, e.g. CMV, TAM, Ad Intel, DAR, TAR is an added advantage.
- Fluency (reading and writing) in Mandarin/Thai or both is highly desirable.
- Strong understanding of business performance measures and corporate financials.
- Meticulous with strong attention to detail.
- Growth mindset for development opportunities.
- Team player with the ability to enable and encourage others within the team.
- Commercially astute – especially in proposing and negotiating solutions.
- Ability to understand, interrogate and translate complex business issues.
- Strategic thinking, analytical and logical reasoning skills.
- Result oriented, working with the end in mind.
- Resilient, persuasive and self-motivated.
- High-level accuracy and attention to detail.
- Strong written and verbal communication / presentation skills in local and English languages.
- Strong interpersonal skills with a collaborative mindset to work well with others.
- Meet the revenue target.
- Renewal success rate.
- New business conversion rate.
- No. of client engagement, meetings & presentations.
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