Senior Brand Manager, Dermatological Skincare
3 days ago
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Scope of Responsibilities:
Strategic Brand Planning:- Develop winning brand strategy and executional excellence across all channels, from brand objectives setting to driving consumer/patient demand and delivering market share targets and profitability.
- Building upon global brand strategy and guidelines for consumer demand generation.
- Actively identify key consumer, category and market insights for excellence and apply them across aspects of the brand strategy to execution.
- Prepare assigned product line objectives and development for medium/long term plan.
- Build robust pipeline of new innovation products with launch excellence across channels and customers and manage product lifecycle and SKU rationalization.
- Undertake regular market analysis (IQVIA / NIELSEN/ Brand Health) on brand & promotion performance & tracking & provide recommendations to achieve brand growth.
- Analyze sales performance trends and impact of competitive strategies, track ROI of major brand activation for future optimization.
- Accelerate Ecommerce agenda with joint sales and marketing strategies to increase sales growth.
- Manage relationships with opinion leaders and/or dermatologists community to support the product.
- Develop and execute i360 marketing campaigns within key regulatory guidelines and to deliver brand objectives.
- Drive brand agenda with agencies for development of consumer-insight driven digital activations and strategic programs with HCP, customers and consumers. Work with Trade Marketing to develop channel marketing plans including POS material & effective sales support material/toolkits to drive demand for the product portfolio.
- Collaborate cross-functionally (sales, finance, regulatory, medical affairs, quality, supply chain & regional office) to coordinate the marketing & sales activities to drive brand agenda and growth.
- Lead brand projects and project team meetings with internal and external stakeholders.
- Evaluate pricing strategy for all new products & existing product portfolio.
- Develop product strategy/positioning, including pricing and packaging artwork specifications for local brands.
- Develop product detailing strategy, including promotional material.
- Collaborate with Sales in the development of the brand's national promotion plans to optimize category performance.
- Prepare customer meetings and provide marketing contents for presentation to customers.
- Manage the brand Variable Marketing budget efficiently.
- Conduct regular product trainings to internal/external customers/stakeholders.
- Stay updated with market trends, product developments and competitive landscape and curate insights to fuel future marketing plans.
Requirement:
- Bachelor's degree in Marketing/ Business and/or Science degree.
- Minimum of 5 years of work experience in brand management in an FMCG MNC.
- Good communication and presentation skills, with a strong command of English and a strong team player.
- Good analytical, organizational and project management skills, and a positive work attitude.
- Experience in product launch & digital campaigns in the consumer world.
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