Partnership Manager
4 days ago
This job is about managing partnerships with various brands to drive revenue and brand growth for ZUS Coffee. You might like this job because you get to develop co-branded campaigns and collaborate with creative brands and influencers.
- Source, negotiate, and manage partnerships with brands in everyday categories (e.g., banks, telcos, FMCG).
- Develop co-branded campaigns, loyalty programs, and cross-promotions that drive foot traffic, revenue, and user acquisition.
- Monitor and measure performance to maximize ROI and ensure sustainable partnership impact.
Brand Collaborations
- Lead collaborations with creative brands, celebrity influencers, and IP holders to co-create unique customer experiences and engage new audiences.
- Build long-term brand alliances that support both short-term marketing goals and long-term brand equity.
- Align all partnerships with ZUS Coffee's brand positioning and annual business objectives.
- Identify emerging trends and new partnership opportunities to strengthen brand positioning and revenue growth, developing a robust pipeline of partnerships, balancing quick wins with long-term collaborations.
- Manage the full lifecycle of partnership initiatives, from partner sourcing and contract negotiation to campaign rollout and performance evaluation. Ensure post-campaign analysis is conducted to assess impact, learnings, and areas for optimization.
- Collaborate cross-functionally with internal teams, including product, design, and marketing, to ensure smooth and timely execution.
Relationship Management
- Maintain and nurture relationships with existing partners, ensuring continued collaboration and deeper engagements.
- Act as the primary liaison between ZUS Coffee and partners, facilitating clear communication and mutual goal alignment.
Qualification & Experiences
- Bachelor's degree in Marketing, Business, or related field.
- At least 5+ years of experience in partnership management, business development, or marketing.
- Strong network in Malaysia's lifestyle, creative, and commercial brand space is a plus.
- Proven ability to negotiate and execute successful collaborations, excellent communication and interpersonal skills.
- Strong project management and stakeholder management skills.
- Creative thinker with strategic vision and results-driven mindset, strong analytical skills to measure and optimize partnership outcomes.
- Marketing
- Strategic Partnership
- Marketing Strategies
- Management
- Business Strategies
- Stakeholder Management
- Employee Discount: Enjoy employee discounts on beverages, merchandise, etc., at all outlets across Malaysia.
- Employee Perk Programmes: Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.
- Health and Wellness: Out-patient care and in-patient care are covered for all employees, including ongoing wellness programs & activities.
- Extension Leave Benefits: Provide more generous leave days. We have more than 6 other types of leave
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