Performance Marketing Account Manager, Seak

4 weeks ago

Kuala Lumpur, Malaysia Hewlett Packard Full time

**What a Performance Marketing Account Manager, SEAK does at HP**:

- Plans, executes and measures paid media programs including SEM, Social, Display and Affiliates to generate traffic and conversions across multiple online stores in South-East Asia and Korea.
- Works with alliance partners to secure co-marketing funding for paid media programs; manage budgets and submit quarterly proof of execution documentation.
- Works with internal CRM and Digital & Design teams to plan, execute and measure quarterly lead nurture and promotional activities.
- Works with internal site merchandisers, UX, personalisation and SEO teams to develop and drive content for digital properties, landing pages and websites.
- Provides digital consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
- Establishes, tracks and measures business group or country measurements of success such as web traffic, ROAS, revenue and lead generation.
- Collaborates with and direct internal and external agencies and contractors
- Manages program budgets as assigned.

**Individuals who do well in this role at HP, usually possess**:

- BA or BS degree in Communications, Marketing or Computer Science or similar.
- Solid web analytics skills (measurement, ROI, forecasting) with hands-on experience of platforms such as Google Analytics, Google SA360, Google Search Console or similar. Google, Social and Analytics certifications a plus
- Expertise and knowledge in the digital space (SEM, social, display, affiliates, database marketing, chat, blogging and privacy issues), including emerging trends and new technologies.
- 5+ years of experience in digital marketing, customer experience/user interface.
- Hands-on paid media marketing experience.
- Organization and program management skills.
- Ability to link interactive plans and activities to business results.
- Solid knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
- Solid knowledge of Internet principles and web site production.
- Solid knowledge of direct marketing and CRM.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere.

HP is a Human Capital Partner - we commit to human capital development and adopting progressive workplace practices in Singapore.

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