Manager - Performance Marketing

5 months ago

Kuala Lumpur, Malaysia Spark Foundry Full time

Company Description
**Spark Foundry** is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and
Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark
inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products
and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the
best of both worlds to a client roster that spans some of the world’s best and most beloved brands and
companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a
global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want
to act like challengers.

The Performance Media Manager is responsible for leading the success of clients’ marketing channels, including Google Adwords, Yandex, Baidu, Facebook, IG, VK, Kakao, YouTube, Twitter, Snapchat and LinkedIn. The performance Specialist provides thought leadership on performance strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The performance Specialist is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.

**Job Description**:
**This role will be based in Malaysia, working remotely for the Singapore team on the Citibank portfolio. All remuneration and employee benefits will follow in accordance to our local Malaysia team.**

In your role as Performance Manager, you're more than just a marketing expert. You're a trusted advisor who will lead client consultancy, strategic planning, and decision-making processes.

You don't just work for Spark Foundry, you embody it. You will be part of the driving force behind our agency culture, shaping how we interact and grow as a team. Despite being remote-based, Spark Foundry is committed to offering diverse social and learning experiences. From SparkFury fireside chats with thought leaders to celebrating inclusivity, we ensure you're never at a loss for enrichment opportunities.

Teamwork is at our core. We are a group that thrives on collaboration and the shared joy of each other's success. As a Performance Manager, your role extends beyond our internal team; you'll help clients understand the power of Spark to amplify their performance. You will champion our KPIs, ensuring we consistently meet and exceed set standards.

Your work with Spark Foundry will involve liaising with the best in the business and interacting with the media industry's emerging talents. Our clients - dynamic, open-minded, and achievement-oriented - value swift decision-making, performance-based suggestions, and an innovative approach.

We pride ourselves on our professional yet open-minded culture that reflects in our work ethic and interactions. Together, we aim to achieve and celebrate success.

**Expectations of a Performance Marketing Manager**

**Knowledge**:

- Sound knowledge of top advertising platforms across search, display, social and video to inform media performance plans to drive client objectives
- Strong understanding of martech, including conversion attribution.
- Up to date with the latest trends in the world of digital marketing including cookieless and CDP solutions.

**Account Management**:

- Assumes full ownership of performance media strategy, planning, and optimization.
- Collaborates with other department leads to brainstorm, communicate service offerings, and identify and deliver novel client solutions.
- Directs and manages the daily workflow of all clients on performance media
- Reviews client deliverables for quality assurance and confirms that recommendations and work products are sound and feasible.
- Comprehends performance marketing holistically and how channels impact client objectives.

**Skills and Qualifications**
- Over four years of media buying and planning experience, particularly in performance
- Comprehensive experience across search, programmatic and social platforms including Search 360, DV360, Google Ads and Meta
- Experience in planning, executing and monitoring performance campaign against client objectives
- High proficiency in MS Office, particularly Excel and PowerPoint.
- Proven problem-solving abilities and project management skills.
- Proficient in using Campaign Manager 360 and brand safety tools such as IAS.
- Capability to work autonomously and adeptly manage multiple tasks simultaneously.
- Possesses strong communication skills with senior client stakeholders

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