Director of Sales and Marketing
5 months ago
**關於這個角色;**
我們正在尋找一位充滿活力、積極進取、以結果為導向的銷售和行銷總監。
與總經理密切合作,確定所有細分市場的適當銷售策略,以最大化度假村收入。銷售和行銷總監負責透過銷售和行銷策略為飯店增加收入。
銷售和行銷總監也制定有效的收入管理策略,透過銷售和行銷策略確保度假村在所有市場條件下的獲利能力。
**核心職責;**
- 管理、領導和發展度假村銷售和行銷團隊,以支援銷售和行銷策略,並實現卓越的、可盈利的銷售成長和業績。
- 提供策略性銷售和行銷領導力,確保度假村實現盈利性收入成長,持續增加市場份額,發展創新銷售能力,並為度假村建立可持續的行業領導地位。
- 他/她還負責確保會議和宴會的最大佔用率,以優化一般商業機會。
- 向度假村管理團隊提供有關銷售和行銷方向、競爭對手、行銷趨勢(包括電子行銷和分銷技術趨勢)的建議。
- 充分了解度假村在社區中的形象,並全面了解社區內競爭對手的業務組合、定價和費率結構、銷售和廣告策略以及未來度假村規劃等方面的競爭狀況。
- 透過預測需求和滿足銷售和行銷財務目標
準備年度預算。
- 透過注重細節建立良好的客戶關係;及時跟進並理解客戶的看法和需求,同時保持專業。
- 提出創新的營銷理念並積極制定部署策略,以繼續增加酒店的市場份額。
- 透過確保酒店參與當地和國家貿易展覽和客戶活動,發展強大的社區和公共關係。
- 識別公共關係機會並協調活動以增強整體行銷傳播策略。
**首選資格和技能;**
- 商業管理/酒店管理或相關領域學位。
- 擁有至少 5 年酒店業銷售和行銷高階領導職位的工作經驗。
- 優秀的商業頭腦和策略思考能力。
- 優秀的溝通和人際交往能力。
- 強大的領導能力以及在壓力下茁壯成長所需的冷靜。
- 較強的創造性思考和判斷能力。
- 深入了解並應用各種行銷和銷售技術和概念。
只有入圍者才會被通知。
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