Client Relationship Management Executive

2 weeks ago

Puchong, Malaysia Viskou Technology Sdn Bhd Full time

**1.** **Customer Acquisition**: The CRM can focus on acquiring new customers by implementing strategies such as lead generation campaigns, referral programs, targeted marketing activities, and leveraging customer data to identify potential prospects. The goal would be to increase the customer base and hit acquisition targets.

**2. Customer Retention**: Retaining existing customers is crucial for hitting targets, as it's often more cost-effective to retain customers than acquire new ones. The CRM can develop and implement customer retention strategies, such as personalized communication, loyalty programs, customer satisfaction surveys, and proactive customer support. The aim is to reduce churn, increase customer loyalty, and meet retention targets.

**3. Up-selling and Cross-selling**: The CRM can focus on maximizing revenue from existing customers by identifying up-selling and cross-selling opportunities. This can involve analyzing customer data to understand their needs, developing targeted offers, and implementing strategies to increase the average order value and customer lifetime value. The objective is to drive additional sales and exceed revenue targets.

**4. Customer Engagement and Satisfaction**: Engaging customers and ensuring their satisfaction is vital for hitting targets. The CRM can develop and execute engagement strategies, such as personalized communications, proactive customer support, loyalty programs, and customer feedback initiatives. By enhancing customer experience and satisfaction, the aim is to increase customer retention, referrals, and ultimately revenue.

**5. Data Analysis and Insights**: The CRM can leverage data analytics to gain insights into customer behavior, preferences, and trends. By analyzing customer data, they can identify patterns, segment customers, and provide actionable recommendations for targeted marketing, sales strategies, and customer engagement. This data-driven approach can contribute to hitting targets more effectively.

**6. Process Optimization**: The CRM can focus on streamlining and optimizing internal processes related to customer management. By identifying and implementing improvements in data entry, lead qualification, sales workflows, and customer support processes, they can enhance operational efficiency and effectiveness. This, in turn, can contribute to achieving targets by reducing manual efforts, improving response times, and enhancing overall customer satisfaction.

**Requirements**:

- Diploma/Degree.
- Must be passionate about the job.
- Must possess strong self-learning skills.
- Be able to work in a team.

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