Customer-lifecycle-marketing-manager
4 days ago
**Responsibilities**:
In this role, you’ll have an opportunity to work closely with internal and external stakeholders to identify opportunities that will drive user growth & retention while upholding our brand image. Highly creative thinking and articulate copywriting, combined with demonstrated innovation and analytical capabilities, are necessities for this role.
**In this role you will be**:
- Work closely with internal & external stakeholders to obtain customer insights with the objective of building relevant and effective campaigns
- Establish targeting and user segments strategies based on customer lifecycle management & predictive analytics.
- Implement and optimize new customer journeys across various user segments by engaging and activating customers
- Drive and execute A/B testing based on hypothesis with the objective of improving campaigns to meet campaign objectives
- Grow organic adoption and referral programmes
- Work closely with the design and marketing teams to develop high-performing content
- To track, monitor and deliver campaigns performance to ensure KPI & campaign objectives are met, monthly active customer rate, GMV and communicate results to stakeholders
- Generate and create reports for stakeholders
- Develop and manage a calendar of promotions and seasonal campaigns
- Help with the planning, forecasting and measurement of marketing’s impact on the business
**You're a great fit if you have**:
- Minimum Degree in Marketing/Mass Communications with minimum 5-6 years of working experience in digital performance marketing for e-commerce, fintech or tech industry
- Experience in developing strategies for through-the-funnel customer acquisition and retention
- Experience developing content that generates engagement and top of the funnel growth.
- Deep knowledge of paid media platforms, content strategy and multi-channel drip campaigns
- Metrics-driven skills and understanding the relationship between CAC & LTV, ROAS, and other unit economics
- Passion about understanding consumer behavior, translating findings into meaningful action
- Excellent verbal and written communication skills, strong presentation skills
- Excellent understanding in digital analytics i.e. Google, Mixpanel etc
- Previous experience with enterprise CRM and lifecycle marketing platforms such as Salesforce, Marketo, Mailchimp, Clever Tap, Braze etc
- Sense for details with an analytical and critical thinking mind-set
- Ability to think creatively, highly driven and self-motivated
- Strong written and verbal communications skills in English
- Ability to adapt and perform in a fast moving environment
Benefits
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