Regional Strategy Director

5 months ago

Petaling Jaya, Malaysia IPG Mediabrands Sdn Bhd Full time

Strategy: - Develop content and creative strategies that inspire creative work that delivers to the client’s desired results. - Demonstrate an excellent understanding of the clients’ brand and business, their audiences, and their behaviours as well as the changing and shifting digital landscape across APAC. - Identify cultural trends across different APAC markets and use this to develop meaningful and relevant work for markets. - Work closely with the content and creative teams to develop and deliver ideas and stories that our clients fall in love with - Ensure rigour in thinking by employing UM proprietary and industry tools/ frameworks, where relevant, in the strategic planning process e.g., high value audience planning framework - Clearly demonstrate how the strategy delivers on the client’s business needs and helps build brands, ensuring a focus on results - Develop and deliver thought leadership to clients and client’s teams. - Work with client teams to recognise and develop commercial opportunities for growing Mediabrands service offering with clients in the delivery of the strategic response. Internal: - Ensure that there is adoption and promotion of Mediabrands Planning approach - Deliver ‘best-in-class’ work as the standard for both internal & external documents and presentations; leveraging Mediabrands planning principles to frame thinking - Contribute to thought leadership and case studies to raise Mediabrands profile with clients and the industry - Develop a strong profile across the agency through adding value to others in the core MBCS regional team and also in the broader Mediabrands APAC regional team. Client: - Create an engaging presence with clients during meetings and in pitches - Demonstrate excellent knowledge & understanding of the client’s business, brand and products, translating that into clear creative propositions that resonate with consumers - Be considered an integral team member by clients - respected for the quality of work produced and for challenging opinions if necessary - Ensure that MBCS ‘looks good’, supporting the client service teams by arming them with the knowledge & expertise they require to speak confidently to clients about the strategic direction Knowledge & Understanding: - Develop an excellent knowledge and understanding of the APAC consumers and market trends - Has an excellent ability to interpret research and data from multiple sources to form insights that can be leveraged in the development of content and creative strategies - Develop the ability to understand and use: - Brand Heat, Brand Profiler - Search Insights - Netbase (Social Monitoring) - Archetype Mapping - Syndicated industry tools and research like WARC, eMarketer, Euromonitor, Global Web Index, milieu, YouGov, Comscore, Google Insights Suite, Social Listening, etc - Sound knowledge of all Microsoft Office Systems; Word, Excel, PowerPoint
Interpublic Group is a global provider of marketing solutions. Our companies specialize in advertising, digital marketing, communications planning, media, public relations and specialty marketing. We are a values-based, future-facing and client-centric holding company, which means we support and invest in our brands. Our people are the heart and soul of our company and want to be part of a company with a strong culture and unique value proposition that aligns with their own. The excellence of our people continues to drive our success amid the significant changes taking place in our industry and the environment in which we operate. We believe our intentional focus on “Inspired Inclusivity” helps us to attract, retain, and develop the world’s best people who represent a wide range of identities, experiences, world views, cultures, and ideas to help solve the increasingly complex challenges that agencies and marketers face. A necessary focus on valuing dignity for all and inclusive ways of working is increasing our ability to foster the kind of appreciation and responsiveness to differences required for peak collaboration to achieve breakthrough results. We are making significant progress but, like most companies, recognize that we are nowhere near achieving our ideals. We believe that each and every consumer is unique, with a finely tuned set of passions, behaviors and motivations.Our inclusive culture helps us retain and develop the world’s best talent & transforms marketing
Bachelor's or Equivalent

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