Assistant Manager, Customer Experience Digital

6 months ago


Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**
- Senior Manager, Product & Design

**Role Purpose**

**Key Accountability**
- Develop and implement digital experience blueprint strategy to enhance the digital customer experience from pre-purchase up to the airport/gate experience.
- Analyze customer feedback, data and trends to identify areas of improvement and opportunities to optimize the digital experience
- Provide consultation in enhancing and improving the airline's digital platforms and channels, such as website, mobile app, and social media
- Collaborate with cross-functional teams, such as marketing, IT and customer relations, to ensure that digital initiatives align with overall business goals
- Continuously monitor and analyze the performance of digital channels and platforms, and make recommendations for improvements
- Stay up to date with digital trends and best practices, and ensure that the airline's digital presence is competitive and innovative

**Qualifications & Experience**



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