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Customer Marketing Specialist
2 months ago
Puratos is seeking a highly skilled and experienced Customer Marketing Specialist to join our team in Kuala Lumpur. As a key member of our marketing team, you will be responsible for accelerating the local country's growth and achieving the budget turnover through establishing and executing marketing programs that directly contribute to sales, brand recognition, and customer satisfaction.
Key Responsibilities- Develop and execute an annual trade marketing strategy and approach for Artisan, Distributor, Retail, Industry, Food Services, and Singapore markets.
- Responsible for category management, consumer and shopper intelligence, trade promotion, and marketing communications with Retail, Industry, Food Services, and Singapore markets.
- Responsible for trade margin/base margin, the scope of Line Of Business wholesaler, retailer, and distributor.
- Responsible for the most effective sales program development and execution (scheme, incentive, discount, etc.) and the visualization of the results to the sales team and Business partners.
- Review quarterly promotions/schemes and give suggestions for alternatives to support stronger results.
- Responsible for promotion execution design, execute, and measure the effectiveness of promotional programs in order to drive Customer loyalty.
- Develop and produce cost-effective sales tools, customer presentation, collateral materials, point of sales materials (POSM) for Artisan, Retail, Industry, Food Services, and Singapore markets.
- Be in close contact with customers in the frame of consumer insights, new product launches, and trade marketing activities.
- Conduct customer analysis (customer mapping) for better market opportunities with the product mix.
- Category Management for Large Accounts – which includes marketing intelligence on Range Analysis.
- Facilitate the external design & event agency to deliver the work.
- Customer Marketing for Artisans & Key Accounts by organising nationwide/seasonal campaigns, aligning with local Biz Plan.
- Plan & execution of overall Customer Experience activities such as local Customer Innovation Days, Distributors Conference, Regional Customer Marketing seminars/Taste Tomorrow by preparing customised customers' presentation as part of business pitch.
- Overall marketing communication material development and design support to Key Accounts – which include POS materials development & execution of on ground activities aligning with Key Product Focus.
- Support the execution of the new product launch plan by having the 'market-to-consumers approach drive' to assist different customers to market/launch Puratos products.
- Develop Digital & e-Communication plan – which include local official website & social media platform/content management & measurement of new online sales leads for NPDs.
- Knowledge in Digital Marketing Plan – Content Management, CRM, other relevant apps – Sprout Social, Social Media.
- Graduate in Marketing/Business, with at least three years experience in marketing/product branding, preferably in food or food ingredients in business to business or consumer markets.
- Preferably with experience in conducting B2B events.
- Good command of written and spoken English. Ability to read and comprehend Chinese (Mandarin) is an added advantage.
- Computer skills: Advanced knowledge in PowerPoint and Excel (pivot table and etc), Word doc. Knowledge in Adobe Illustrator, Photoshop & InDesign as well as Power BI/SAP will be added advantage.
- Good communication skills and team player.
- Willing to Travel.
- Creative, energetic, self-motivated.
- Ability to make decisions and build consensus.
- Resourceful multi-tasker.
Puratos is a fast-growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative.
A great work environment with lots of challenges is what you can expect:
You will get responsibilities and the possibility to take ownership of your work.
You will get training and career opportunities to build your career within our company.
You can count on a competitive compensation and benefit package.
