Marketplace Growth and Engagement Director

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Moving Walls Group Full time
Role Summary: As a key member of the Moving Walls Group team, this position is responsible for driving the growth and engagement of our AdTech Marketplace. The successful candidate will lead strategic initiatives, manage digital presence, and execute campaigns to boost visibility, lead generation, and conversions. Collaboration with sales, product, and operations teams is essential in achieving measurable business outcomes.

Key Responsibilities
  • Strategy: Define target segments and growth strategies to achieve sales and pipeline goals.
  • Marketplace Management: Enhance user experience, onboard media partners, and optimize processes for leads and conversions.
  • Content & Campaigns: Create SEO-optimized content, execute inbound campaigns, and design digital marketing initiatives to engage target clients.
  • Project Management: Coordinate with marketing specialists and track performance metrics for continuous improvement.

KPIs
  • Lead generation, engagement metrics, and campaign performance (ROI, CTR, and conversion rates).


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